Research On "Cloud Graduation" Ceremony Of Colleges And Universities In 2020 From The Perspective Of Communication Ceremony

The sudden outbreak of novel coronavirus in 2020 is not only a severe test in the era of globalization,but also a test of extreme pressure of digital governance in society.We can see the vitality of digital cloud living in this “war epidemic situation”,and the Cloud Graduation Ceremony is an application of digital cloud living in ceremonies.The Cloud Graduation Ceremony uses the Internet platform to build a communication channel bridge between schools and graduates,and betweengraduates in a special period.This is a remedy for the graduates who failed to return to school,and also an exploration of ritual exchange in the era of cloud life.Ritual is a way of communication as well asa culture.The commencement is a great ceremony for university implementation,and it is of great significance to the graduates.Based on the ritual view of communication,combined with the relevant theories of communication,this paper makes an overall interpretation of the 2020 Cloud Graduation Ceremony by using the methods of literature research,text analysis,and in-depth interview,and tries to explore the communication mechanism and value of the Cloud Graduation Ceremony performance from the perspective of the meaning construction of the new era of Cloud Graduation Ceremony to improve the ritual communication in the future cloud era.It also provides new way of thinking for the development of science and technology.It is found that,first of all,in terms of the formal characteristics of Cloud Graduation Ceremony,the technical application forms of cloud graduation ceremony are mainly divided into webcast and online games.Through the new form of intermediary carrier,graduates realize the synchronous digital interaction of multi-agent participation in the ceremony.Moreover,cloud graduation ceremony is not the digital projection of traditional graduation ceremony.In practice,it fully embodies the characteristics of ceremony construction in the digital age,that is,while maintaining the solemn background and standardized process of traditional graduation ceremony,it flexibly constructs scenes,innovates ceremony links,creates panoramic experience and enhances the immersion of graduates.Secondly,digital communication in the intelligent age makes the ceremony build a new connotation.Cloud graduation ceremony is an example of sharing meaning dialogue,which realizes the reinvention of ritual meaning.At the same time,in the open network,they are no longer the silent viewers in the ceremony,but the active speakers with equal status.By sharing the meaning of the graduation ceremony,they inspire and reshape the collective cultural awareness and emotional identity of individual.Cloud Graduation Ceremony is not only a simple ceremony,but more importantly,it is also regarded as a cultural act.By emphasizing the cultural significance behind it,it forms common values and shared culture,and constructs an orderly and meaningful cultural world.Thirdly,when the real space is digested by digital symbols,the connotation of ceremony is digested to a certain extent.In terms of objective experience,some colleges and universities,as the "priests" of the ceremony,failed to fulfill the responsibilities of the organizers,resulting in network fluctuations,perfunctory design,participants’ information decoding fatigue and other problems in the ceremony,which dispelled the sanctity of the ceremony,made it difficult to express emotion and meaning smoothly,and established the order of public space.At the same time,despite the fact that decorporealization once became the mainstream,in the context of mobile Internet,information technology began to pursue the remodeling of the body and stimulate the participation of the body.The absence and dissociation of the body in the cloud graduation ceremony led to the inability of the participants to concentrate and left many regrets in the psychological level.Finally,it is clear that we are living in a mobile digital age,and the cloud lifestyle is gradually becoming a trend and irreversible.In this context,we can see from the prospect of cloud graduation ceremony that in the past,mainstream communication studies paid more attention to "words" and ignored "ideas".Under the background of rapid changes in the physical world and digital world,aiming at the shortcomings of the already clear cloud graduation ceremony,we need to improve the development by improving the accuracy of network capacity planning,Build high-speed network transmission platform and other technical means to ensure that each participant smoothly enters the physical field of virtual space for interaction.It can also extend the participants’ body perception through virtual reality technology equipment,obtain immersive experience,strengthen the virtual presence,reshape the body,create an all-round physical presence,and build a psychological field of mutual concern and emotional connection.Make full use of the ubiquity,convenience and sharing of communication in the cloud era to further enhance the telepresence of the virtual world,and build a common belief.In general,the cloud graduation ceremony is a novel experience and an innovative exploration,which opens up a new direction for the ceremony construction in the future cloud era.