Research On The Influence Of Network Broadcast On College Students’ Values And Countermeasures

With the rapid development of network technology,technology enabling and innovation-driven to promote the network into thousands of households.With the help of Internet technology,traditional media communication modes have undergone significant changes,while new media forms have been constantly updated.Among the communication forms of new media,network broadcast has become one of the most popular forms nowadays.Since its appearance,webcast has been continuously sought after and become a popular video entertainment mode.Its communication content,expression mode and scope of involvement are obviously different from the previous mass media,and its influence is also growing.In the context of the continuous update of network technology,network broadcast is imperceptibly influencing the whole society.Among them,college students are in the transformation period of world outlook,outlook on life and values from development to maturity,and are vulnerable to the influence of values propagated in network broadcast.Therefore,how to manage and operate network live broadcast well,give full play to the positive influence of this new media form on college students’ values and prevent its negative influence,has become an important issue that must be studied and solved under the condition of network information.Based on this,this paper takes college students in Dalian City as the research object,and through literature review,questionnaire survey and other research methods,carries out research on the influence of network broadcast on college students’ values and countermeasures.From the overall structure,this paper consists of three parts: introduction,text and conclusion.The first part starts with the concepts related to network broadcast,values and college students’ values,and on this basis focuses on the analysis of the relationship between network broadcast and values.On the basis of clarifying relevant concepts,the second part designs and implements a questionnaire on "Current Situation of College Students’ Participation in Network Broadcast",and makes a descriptive analysis of the survey results from seven aspects,including college students’ liking for network broadcast and their understanding of the relationship between network and values.The third part elaborates the positive and negative effects of network broadcast on college students’ values.The fourth part puts forward countermeasures to eliminate the negative impact of network broadcast on college students’ values from three dimensions: the national level of improving network governance,the university level of strengthening the guidance regulation for college students and the individual level of improving their own network literacy.The conclusion is mainly to summarize the research in this paper and explain the shortcomings of the research in this paper,and finally put forward the prospect of future research.