The Study On The Influence Of Network Broadcast On College Students' Ideology

With the advent of the "Internet +" era,the traditional media with the Internet technology to make its propaganda force,the scope of expanding,new forms of media are constantly updated,as the current most popular new media network broadcast,the speed and popularity of its spread compared to the previous significant increase.But webcast is also a double-edged sword,because of the complexity of its live content,the initial stage of platform development,the uncontrollable nature of network supervision and so on,the existence of the problems,so that the rapid development of the society also caused a lot of negative effects,to a certain extent,to promote the social impetuous gas.And the audience group of the webcast is mainly to bear the responsibility of the national development of the youth,therefore,in the alternate period of new media,in-depth understanding of the impact of the network broadcast on college students ' ideas,and targeted innovative ideological and political education,it is particularly important.How to deal with the negative impact of the network broadcast on college students ' ideology,and grasp the opportunity brought by this new communication platform is also one of the most important research in this paper.This paper adopts the method of empirical study.First of all,from the theoretical basis,to the network broadcast and college students ideological concept of the connotation,features,functions and other basic concepts of a more detailed explanation,and in-depth discussion of the internal relations and interaction between the two.After that,the author adopts the method of questionnaire survey to understand the current situation of college students participating in the webcast,and analyzes the related data systematically.In this way,the author tries to master the cognitive state of the students on the webcast,and then analyzes the influence of the webcast on the college students ' ideology,such as: The influence process,the intrinsic mechanism,the influence factors and the degree of influence.Finally,according to the investigation result,the existent problem and the reason analysis,has pointed out the concrete solution way from the subject,the object angle,diligently from the multi-angle,the multi-level proposed has the validity and the actual effect countermeasure.The aim of this way is to enable college students to improve their ability to distinguish right from wrong,to draw and transmit positive energy,and to establish correct world outlook,Outlook on life and values.