The Influence And Countermeasures Research Of Network Broadcast On The Education Of College Students’ Values From The Vision Of Ideological And Political Education

With the development of computer technology and the advent of the Internet era,a variety of new medias have sprung up.From QQ space,Microblog,Wechat to live broadcast platforms,from characters,pictures,videos to live broadcast form,we can see a rapid development of internet with our naked eyes.It brings us a convenient life,and also influence our thought,values and actions.was called ‘the first year of live broadcast’.It had blossomed like splitting a bamboo.As it is portable and interactive,undergraduates show a deep love for it and become the main force of the live broadcast.Live broadcast has permeated undergraduates’ daily life.In an age of value – building,they are extremely easy to be effected by outside,especially by internet environment.Broadcast will influence even change undergraduates’ thoughts,values and actions.As a new media,live broadcast brings undergraduates positive impact and negative challenge at the same time.Being the main force of the future social development,it is extremely important whether undergraduates can build a healthy values and know the right and wrong.How to make undergraduates build healthy values in complex live broadcast environment and how to use broadcast to spread ideological and political education is today’s content.This paper aims at analyzing the current situation of undergraduates using live broadcast by questionnaires,combining ideological and political education,communication science,sociology to summarize the positive and negative values of live broadcast.Then,this paper will analyze why live broadcast makes negative affections,from four aspects of broadcast,undergraduates,colleges and society,and find solutions finally.It aims to make colleges to have a right value about live broadcast,use it to spread education and develop its positive affections.