Investigation And Research On The Development Of Campus Tourism In Shijiazhuang Polytechnic Vocational College

With the continuous promotion of people’s pursuit of cultural life,new forms of tourism such as "cultural tourism" and "campus tourism" have gradually entered everyone’s field of vision,becoming another new choice for people to travel and experience cultural activities.With General Secretary Xi’s active advocacy of national culture and cultural self-confidence,my country is vigorously carrying out various activities on building a cultural power.As the birthplace,innovation and dissemination place of culture,the school is an important part of cultural construction.Link.The development of campus tourism is not only to satisfy the public’s yearning and pursuit of the cultural sacred place of campus,but also to use it as an important carrier for spreading and constructing culture,and to play the function of serving the whole society.In recent years,the passenger flow of various institutions of higher learning in our country has gradually increased,especially during the holidays.The unique and beautiful humanistic landscape,vast and profound cultural heritage and architectural styles with great ornamental value are all advantages for the development of campus tourism.At this stage,most scholars’ research on campus tourism mostly stays on the basic sightseeing level of campus landscape,and has not deeply explored the cultural connotation of campus tourism and its diversified tourism value.Whether practical or academic research,campus tourism also has a great space for development.Shijiazhuang Polytechnic Vocational College is a full-time vocational college located in Shijiazhuang,the capital of Hebei Province.It has a unique geographical advantage.The abundant tourism resources of itself and its surroundings have laid a solid foundation for campus tourism.As an important part of cultural tourism,campus tourism is gradually becoming a tourist hotspot,which also provides a good market environment for Shijiazhuang Polytechnic Vocational College to develop campus tourism.Drawing on the experience of other colleges and universities in developing campus tourism,Shijiazhuang Polytechnic Vocational College’s campus tourism can not only show its unique charm and create a good social reputation,but also create a new mode of education and teaching with the help of campus tourism.This article systematically sorts out and discusses the campus tourism development of Shijiazhuang Polytechnic Vocational College in combination with the campus tourism development route of my country’s colleges and universities under the current social environment.The specific content is as follows:The first chapter is to analyze the current situation of campus tourism,explain the significance and background of this research,determine the purpose and direction of this research,summarize the methods and content used in the research institute,and clarify the innovation points and technical route of this research.The second chapter is a comprehensive elaboration of the campus tourism concepts of higher vocational colleges that need to be used,summarizes the concept of higher vocational colleges campus tourism,the characteristics of higher vocational colleges campus tourism,the concept of research tourism and the components of research tourism.Collect relevant documents at home and abroad,and extract documents that are helpful to the research of this article.The third chapter mainly analyzes the campus tourism development situation of Shijiazhuang Polytechnic Vocational College,summarizes the tourism resources of the school and classify the rating,summarizes the advantages of the development of campus tourism,summarizes the current situation and problems encountered of campus tourism development,and provides the basic discussion of campus tourism market investigation and analysis,campus tourism development analysis and development countermeasures.The fourth chapter is a survey and analysis of the campus tourism market of Shijiazhuang Polytechnic Vocational College,in-depth study of the research background,designing related questionnaires based on the search and collection of preliminary documents and the current actual background,and carrying out the questionnaire research work.Recover data and information,and conduct a comprehensive and comprehensive analysis of this information.The fifth chapter is an in-depth study of the development connotation of campus tourism of Shijiazhuang Polytechnic Vocational College,summarizing the school’s campus tourism development principles and development key points and development positioning,and designing corresponding tourism products and tourist commodities based on development principles and development key points and development positioning,forming a dual promotion mode that integrates campus tourism and product management.The sixth chapter is based on the existing research results to constitute feasible campus tourism development strategies,and handle the relationship between campus and students,campus and tourists,tourists and students.Provide guarantee measures and marketing strategies for the college to develop a diversified form of campus tourism in the future.The seventh chapter is a summary and prospect of the research content of this article,and a comprehensive overview of the research content of this article.It is hoped that through continuous in-depth research,the current campus tourism development system can be improved,so that more tourists can see the true charm of higher vocational colleges.The development of campus tourism not only reflects the development characteristics of the tourism major of Shijiazhuang Polytechnic Vocational College,helps college students further understand the connotation of the school’s cultural construction,but also builds a platform for the school to display to the outside world.The unique and comprehensive display allows visitors to deeply understand the beauty of the college’s landscape and the victory of culture.With the support of university tourism related policies as the starting point,the internal cultural heritage of the university as the basis for development,excavate the characteristic activities and products inside and around the campus,integrate the natural tourism resources in the whole region,establish the concept of a tourism cultural industry park,and develop high-quality tourism routes.Establish diversified forms of campus tourism development from research tourism,experience tourism,advanced studies and other modes respectively,to present campus culture to the public in the most intuitive way,and to help campus culture become an important driving force for the promotion of the tourism industry.