Research On The Optimization Of Marketing Strategy Of J Education And Training Institution

For a long time,China attaches great importance to the development of education.In recent years,along with the improvement of people’s living standard in China,children’s education,more and more people attach great importance to the training of education also more and more money,this situation also makes some businesses see the great potential of the education training market,therefore,to succeed in the intensified competition in the industry base and obtain advantage position,Each training institution expands the market one after another through various strategies and methods,spares no effort to increase the market share.Compared with well-known education and training institutions in China,J education and training institution has a relatively short development period.Although it has actively adopted various strategies and methods such as price preference and service improvement,its enrollment has not increased significantly,and it still faces many important problems to be solved in marketing.This paper mainly studies the marketing strategy of J education training institutions,under the guidance of 7 ps marketing theory,according to the theory and practice the basic principles of associated,J education training institutions are discussed deeply and in detail the marketing status quo,objective comprehensively reveals its existing problems,the text analyzes the reasons of these problems and gives the marketing strategy optimization scheme,It also gives the safeguard measures from the aspects of education mode and teacher management.First,briefly introduces the basic situation of J education training institutions,and J education training institutions of the market environment and micro environment is analyzed,mainly including market environment,such as political,economic,social and technological analysis,and based on the micro environmental analysis of porter five model,obtained the necessity of optimization on the organization’s marketing strategy.Secondly,from two aspects of consumer demand and consumer evaluation,a questionnaire survey is conducted to obtain relevant research data.Through investigation and analysis,the problems of the agency in marketing strategy are initially identified: the quality of the course is slightly low;Single pricing strategy;Low efficiency of marketing channel;Old and backward promotion strategies;The mobility of service personnel;Tangible display is not in place;The service process needs to be optimized.Thirdly,combined with the situation of the organization itself and the situation of competitors,respectively from the product,price,promotion and other aspects of marketing strategy optimization recommendations;Finally,it puts forward the safeguard measures of marketing strategy from the aspects of technology,organization system,finance and human resources.This paper hopes that by optimizing marketing strategies,J education and training institution can expand its market share in the increasingly competitive market environment,significantly expand its enrollment scale and market share,and promote the steady and sustainable development of China’s cultural education and training industry.