Research On Strategies To Improve The Competitiveness Of Commercial Education Enterprises In 5G Era

Since the application of 5G communication technology in 2019,commercial education enterprises have paid close attention to the application of the new generation network in enterprise development,and how to improve the competitiveness of commercial education enterprises in the 5G era has become a new research topic.The research on the application of technology and the development of business model of commercial education enterprises in academic circles has been constantly evolving.Existing literature research mainly focuses on the application of Internet and 5G technology in education and teaching mode.This paper focuses on the research object-business education enterprises.On the basis of existing research,the research on the application of 5G technology and the competitiveness of business education enterprises is carried out.This paper focuses on business education enterprises and analyzes the key elements and promotion strategies of business education enterprise competitiveness,as well as put forward "how to promote the enterprise competitiveness of commercial education enterprises under the condition of 5G " based on existing research.In order to satisfy the demands of business education enterprise competitiveness of sustainable development,this paper will explore the key factors affecting education enterprise competitiveness and put forward promotion strategies on competitiveness of commercial education enterprises based on the case of New Oriental Group.In the research,the methods of expert interview,questionnaire,case analysis,SWOT-PEST matrix analysis and other scientific methods will be applied.Centering on the core research issues,the research of this paper is mainly carried out from three aspects:summarize and analyze the current situation of competition in the education enterprises based on the literature research of theories related to enterprise competitiveness,determine the dimensions and key factors affecting the competitiveness of business education enterprises and make questionnaire survey of the competitiveness of New Oriental Group based on the index system of the key factors improving the competitiveness of business education enterprises,in order to clarify the performance of the key factors of the competitiveness of New Oriental Group and put forward the strategies to improve the competitiveness of New Oriental Group.The innovation of this paper includes the following three points:(1)propose the index system of key factors affecting the competitiveness of commercial education enterprises.(2)construct a comparative matrix of competitive factors of typical commercial education enterprises.(3)put forward the strategies for commercial education enterprises to enhance their competitiveness under the application of 5G technology.