Research On Business Development Strategy Of QD Education Company

Under the new social and economic conditions,as various undertakings of the country have entered the in-depth stage of reform and development,the educational undertaking has faced new great pressure and challenges.Private education training institutions as an important force of education,especially education and training industry of small and medium-sized enterprises in the face of rapid changes in policy,market and technology under the great pressure,how to adjust enterprise development strategy,to create a strategic advantage in the fierce market competition,establish a brand,is the enterprise to achieve lasting health development must face and solve the first problem.By consulting government laws and regulations,industry research reports and reading relevant literature,this paper analyzes the internal environment of QD education company by using the theory of enterprise strategic management,and summarizes and finds the competitive advantages and disadvantages of enterprise development.Then,PEST analysis is used to study the external macro environment of enterprise development,and the competitive environment of education and training market in China and city G is studied.Then,porter's five forces model is adopted to study and analyze the competitive situation of education and training industry,Then conduct market research and analysis on the target market to grasp the characteristics of target customers,and finally summarize the current development opportunities and threats of QD education company.On this basis,the strategic positioning and competitive strategy selection of the enterprise are analyzed,and then the development strategy of each business segment of the enterprise is formulated by SWOT matrix analysis.In addition,in order to implement the business development strategy,the implementation of the business development strategy should be promoted from the internal functional elements of the enterprise.At the same time,in order to ensure the effective implementation of the business development strategy,the enterprise has established the enterprise guarantee mechanism from the three aspects of performance management mechanism,technology innovation mechanism and management innovation mechanism to ensure the realization of the enterprise strategy.