Reserch On The Operation Modeof B Study Tourism Company

Study tourism has a long history at home and abroad.Ancient Chinese literati have the style of "traveling to study",advocating "reading thousands of books and traveling thousands of miles" to teach and enjoy.In foreign countries,in the 17 th century,the "big travel" for the purpose of education in western countries became a way of life for the upper class society and intellectuals;in the 19 th century,Japanese schools began to implement the "study travel";in the early 20 th century,the form of "Education Travel" appeared,mainly in the process of training young people in Britain and the United States for the purpose of education and learning.In the subsequent development,the social demand for talents has changed gradually,the development of education in China is booming,quality education is more and more concerned by more and more people,people pay more and more attention to study tourism.The relevant departments of the state attach great importance to the study tourism of primary and secondary school students,and the extra-curricular education such as exchange student project and summer camp has become the focus of attention,and the favorable policies for study tourism have continued to increase.Therefore,the market share of study tourism is gradually increasing,and more and more enterprises are participating in study tourism.However,in the process of organizing study tourism,most of the current study tourism enterprises pay more attention to travel and play,but ignore the educational significance behind the students’ play,which has no obvious effect on the improvement of students’ comprehensive quality,especially in the development of routes and courses,the allocation of teachers,the scene and environment construction of research base,the innovation of characteristic practice projects,and the optimization of profit model Stay in the trial stage,lack of mature operation mode.This article focuses on the exploration of the optimization strategy of the research travel company’s operating model,investigating and analyzing the development status of the research travel company B,using the SWOT analysis method And through the analysis of key operating factors,summarize the current status and existing problems of B Yanxue travel company’s operating model,and judge the development trend of B Yanxue travel company.Finally,to optimize the existing operation model of B Yanxue Travel Company,in terms of organization and management optimization,it is recommended to establish a talent reserve mechanism through talent pool planning,talent identification,and talent tracking training.In terms of business model optimization,it is recommended to innovate main products and development lines.On the platform,diversified marketing and promotion;in terms of profit model optimization,it is recommended to reduce costs,increase revenue channels,and increase profit methods,in order to improve and innovate the company’s operating model,increase company benefits,provide good development conditions for company development,and enhance company professionalism.Degree,earn consumers’ trust in the company,and then promote the development of the research and travel industry.