Study On Emotional Mobilization Of Network Public Events

With the development and popularization of Internet technology,some public events have been more widely spread and participated,which has formed huge impact on social,The emotional mobilization of netizens has played an important role in the formation of online public events.In order to understand the development logic of emotional mobilization in network public events,construct a new analysis path to explore the evolution mechanism of emotional mobilization is necessary.In network public events,the emotional mobilization of netizens is based on the logic of emotional evocation,emotional stimulation emotional co-construction and emotional concealment.Emotional arousal is the logical start of emotional mobilization,events can arouse public emotion in this stage.The formation of network public events is closely related to the emotional mobilization of netizens。The wide spread of the Xi’an Crying and Protecting Rights Incident was initially due to the rhetorical strategy embodied in the video,which included behavior expression,prop use,scene presentation,and color symbol.Chinese netizens ’group attributes,media consciousness awakening,collective unconscious drive,and Robin Hood’s plot is the basic element for netizens’ emotional mobilization.In the emotional arousal stage,netizens use grief,anger and jokes to mobilized emotion and promoted the development of the incident.This incident moving so quickly,emotions gradually converged and eventually contributed to collective behavior.Collective behavior broke the power discourse system,vented the negative emotions of netizens,and also protected the legitimate rights and interests of the parties and consumers.However,any network public will gradually dissipate.In the period of emotional concealment,attention of netizens disappeared,the audience no longer resides in the field,so that the emotions are gradually hidden,and the Xi’an Crying and Protecting Rights Incident gradually disappeared in the public.This paper studies the historical development of the Xi’an Crying and Protecting Rights Incident.The development logic of emotional mobilization in network public events must follow the logic of arousal—excitation—co-construction—hidden.It can be regarded as the extended development and empirical verification of emotional mobilization research in the real context.