A Research On Body Consumption Of Fitness Self-media From The Perspective Of Consumer Culture

With the great enrichment of human social productivity and material surplus,consumption has gradually replaced production as the main means to stimulate the proliferation of social capital,and humanity has entered the era of consumption.As the most primitive capital of human beings,the body has also become the purpose and means of people’s consumption.In a consumer society,what people consume is the symbol and the meaning behind it.As a representative of physical consumption,fitness self-media constructs a unique physical landscape on the Internet platform.They show their bodies and use them as carriers of information and meaning.In this process,the biological attributes and symbolic attributes of the body are separated,and they consume their own body while stimulating the onlookers’ body consumption desires and behaviors.The main research purpose of the thesis is to understand and study the phenomenon of physical consumption in the era of social media.The thesis attempts to cut in from a smaller perspective,using the perspective of consumer culture,and taking active fitness self-media on social media platforms as the research object.Through content analysis,case analysis and other research methods,the content and communication of fitness self-media Strategy analysis.Through analysis,it is found that the form of body consumption is mainly visual content,and the symbolic meaning behind it is conveyed through the visualized body.The function of body symbols is to highlight individuality,express differences and social status,users pass and accept this meaning,and further carry out subsequent consumption activities.In the process of onlooking,the user’s autonomy is influenced by the power discourse implied in the body’s consumption and discipline in the dissemination content,shaping itself according to the imaginary body,stimulating the desire for body consumption,and then affecting the aesthetic and cultural trend of the entire society.The fitness self-media has explored a flexible and efficient communication mode in the field of health communication,and has played an active role in popularizing and disseminating fitness knowledge and healthy lifestyles.The beliefs and values they advocate are in line with the party and the state’s promotion of physical literacy for citizens.The pursuit of physical health requirements has promoted the transformation of mass fitness concepts and lifestyles.However,in the process of dissemination,the self-media must still pay attention to avoiding the possible adverse effects of physical consumption,including issues such as pornography,alienation of consumption,and social aesthetics.