Research On The Marathon Development Of Changsha City From The Perspective Of Consumption Culture

With the improvement of people's material living standard,people's demand for spiritual culture is becoming more and more obvious.Under the influence of the concept of consumption culture,people's consumption behavior began to change from simple material consumption to experiential consumption oriented towards culture and entertainment.Represented by the rapid development of urban marathons in the past few years,it is not only a national and international popular movement,but also a blend of sports spirit,urban culture and economic industry.To change our way of life and the cultural structure of urban space by integrating consumer culture and other elements in urban marathons.Using the methods of questionnaire,interview and case analysis,this paper investigates the consumption characteristics,consumption population and consumption space of Changsha Marathon from the perspective of consumption culture,and then analyzes and studies the influence of consumption culture on Changsha Marathon.For the Changsha Marathon,which is still growing in scale,its consumption culture has had multiple effects on Changsha City,and the following conclusions have been drawn;The main results are as follows:(1)from the point of view of marathon consumption characteristics,the main consumption trend of Changsha Marathon is the "consumption" of culture,symbolization and commercialization of consumption,and it is found that the collected materials are arranged and analyzed.Those with historical factors,regional and cultural characteristics and the needs of marathon participants are the important factors that determine the development and consumption characteristics of Changsha Marathon.Therefore,the characteristics of cultural consumption play a unique role in the development of Changsha Marathon.(2)from the point of view of marathon consumer population,the author makes statistics on the participants and composition of Changsha Marathon through the relevant data,and finds that the main participating crowd is enterprise staff;Then explore the situation of "spiritual consumption" and "consumption" psychology of consumers in Changsha Marathon.The data show that the participants really care more about the spiritual satisfaction in the course of the race.It can be summarized as follows: consumption culture influences the consumption crowd,and the consumption crowd drives the Changsha marathon culture consumption.(3)from the point of view of marathon consumption space,consumers mainly reflect their cultural consumption through historical cultural landscape and humanistic landscape in Changsha Marathon.The historical and cultural landscape and humanistic landscape are integrated into the running route and designed in propaganda and medals to express the regional culture of Changsha through the embodiment of these details so as to make Changsha marathon reflect a strong historical and cultural atmosphere.