The Impact Of Personality Traits And Social Relationships On Entrepreneurial Intention Of Universities Students In Wuhan

Under the background of "public entrepreneurship,peoples innovation",entrepreneurs as an important weapon to alleviate the increasingly severe employment situation,to promote the development of the national economy,received more and more attention,and at the same time,entrepreneurship education has also gained considerable development.It is a great career choice for college students to start a business.but whether they want to start a business after graduation is subject to many factors,such as personal,family,social and other factors.Entrepreneurial intention is the premise and foundation of entrepreneurship,Research on entrepreneurial intention of college students will help deepen the understanding of the college students’ entrepreneurship and enrich related theory and practice of college students’ entrepreneurship education,promote the progress of college students’ entrepreneurship.This paper studied the influence mechanism of the entrepreneurial intention of college students,mainly discusses the personality traits of college students and college students themselves have social relationship of cognition on the influence mechanism of entrepreneurial intention,the entrepreneurship education perception as intermediary variable to study entrepreneurial intention.The theoretical hypothesis model of the relationship among personality traits,social relationships,the perception of entrepreneurship education,and entrepreneurial intention was established.Through literature review and design questionnaire,the empirical data were collected by questionnaire.Based on 1082 college students as the research object of wuhan distribute the questionnaire to obtain data,and the hypothesis was verified and analyzed by using Spss20.0 statistical software,and the following conclusions were drawn:(1)Three personality traits,innovation,adventure and initiative,have a direct impact on the perception of entrepreneurial education,and directly affect entrepreneurial intention.The three personality traits in this study all have a positive impact on Entrepreneurial Education Perception and entrepreneurial intention.(2)College students of their own inborn cognitive relationship,self induced relationship can directly influence the perception of entrepreneurship education,can also directly affect the entrepreneurial intention.In this study,the two dimensions of social relationship have a positive impact on Entrepreneurial Education Perception and entrepreneurial intention.(3)College students’ perception of entrepreneurial education has a significant positive effect on entrepreneurial intention.(4)The perception of entrepreneurial education plays a partial mediating role between personality traits and entrepreneurial intention.(5)The perception of entrepreneurial education plays a partial mediating role between social relationship and entrepreneurial intention.Based on the theory of planned behavior,this paper studies the entrepreneurial intention of college students in the context of university education,combining the characteristics and resources of college students themselves.This article holds that,as the main body of the implementation of education,university entrepreneurship education will positively affect the willingness of college students to start their business,and should actively cultivate their entrepreneurial consciousness and open up a channel for their self value.