The Research Of The Report On2012European Football Championship In Titan Sports

In the new media age, media convergence characteristics, increasing development ofmedia technology, media consumption habits and consumption psychology, the uniquemedia ecological environment in China’s mainland, and many other forces, are squeezing theliving space of traditional media. On March16th,2009,"Seattle Post-Intelligencer" whose"print report age" is as long as146years published the final edition, which is markednewspaper media development situation is going into the "winter". In the realisticenvironment that newspaper media are suffering the "cold wave", it is becoming the focusof attention of both the newspaper media and the newspaper gentry，that how thenewspaper media adapt to the survival environment of new media age, and how tosuccessfully break from the "cold wave" and go into "spring".Based on the analysis of the newspaper Titan Sports, this thesis studies the reportssources, genre, language, pictures, page layout and other elements included in the coverageof2012European Football Championship by Titan Sports through adopting literatureresearch, mathematics statistics, individual case study, content analysis and other researchmethods. The thesis illustrates the report features, such as its indispensable in-depthcoverage, outstanding reporters, football match fascination and timely reader-friendlyreporting. It finally inspires us that in the new media era, sports-related newspaper,represented by Titan Sports, is well-oriented, exclusive, detail focused and layouthighlighted. The thesis holds that in order to adapt to the communication environment ofmedia integration, the newspaper media (especially the professional newspaper media)takes full advantage of established editing and writing system to put in place an integratedcommunication platform. It highlights its merits in irreplaceable, authoritative andauthentic coverage. For it dedicates itself to produce intangible spiritual product cateringto customers’ consumption habits, it is bound to embrace a promising future by exploring abrand new survival space, and overcoming the obstacle of “newspaper industry chillingwinter”.