A Study Of Basketball Coverage In Titan Weekly In The New Media Era-a Case On The World Basketball Championships Reported

With the Internet technology and the rapid development of communication technology, more and more new media with its timeliness, interactivity, multimedia, vast amounts of information, and other personal characteristics have attracted a lot of the audience’s attention, and quickly grow in the media industry firmly occupy a place, along with the arrival, of the new media age. In this case, as traditional medi professional sports newspaper, described the challenges and opportunities exist.On the one hand, the rise of new media makes the high cost, limited capacity information, mode of transmission of a single, time-lag information professional sports newspaper dilemma facing the loss of audience, leading to newspaper attention, the audience to buy the rate lower, distribution and advertising vicious cycle of reduced income. On the other hand, the "Sports Weekly" as the representative of the professional sports newspaper facing a difficult situation, chose to take the initiative to change and innovation. Not only be adjusted in the dissemination of content, increasing the audience is very interested in basketball coverage. Also make full use of resources at hand, the integration advantages of upgrading its own, in the absorption of other traditional media and new media advantages, than to avoid homogenization, maintaining the authority and professional newspapers spread advantage, so that their physical enduring professional ranks of the newspaper.In this study, literature, text analysis, case studies, logical argument and other research methods, reports on the Titan Basketball Championships for text analysis, the data obtained by analyzing the search for Sports Weekly in the context of new media, has the basketball coverage characteristics, thus giving the new media in the context of professional sports newspaper reported basketball with inspiration.After analysis of this study demonstrate, the following conclusions: Basketball Sports Weekly reports focus on large-scale men’s basketball tournament reports, reports of personnel involved, layout, and more; Titan basketball team and reports focused on local star of the team report, focusing on coverage of local players and stars the players. This is because the main newspaper of China’s sports professional audience for domestic fans, and fans for their domestic and star-studded team of world-class teams to pay more attention; sports weekly basketball report to comment on class, review classes, interviews genre-based categories reported. Reported a small number of message classes, subject to consultation before the main. Titan basketball coverage language style diversification. Titan basketball coverage Source rich; Titan basketball coverage forms, both the text of articles, photo coverage, game data link, players, teams, coaches, introduces a small link, which greatly facilitates the reader to obtain the information they need, and reduce of dyslexia, an increase of the fun of reading; Titan basketball comments and interviews with the exclusive report comments, professional, multi-angle characteristics; Titan basketball team reported characteristics are reported in the level of new media technologies, new media content, audience and other factors, and thus the development of strategies reported.For the conclusions of this study, the author reports on sports basketball professional newspaper made the following recommendations: Professional Sports Basketball newspaper reported after the game in the genre should pay attention to comments and an exclusive interview with class reports, the appropriate description of the race to reduce class-based news coverage to increase consultation and forward-looking type of message before class coverage; sports professional basketball newspaper reported on the subject should be given to national and local teams, players, teams pay more attention to where the star players; content appropriate increase in non-tournament basketball games around the class reports; sports professional retribution under the conditions allow, more use of new media platforms to broaden the scope of their audience; sports professional basketball newspapers widely reported use of new media resources to increase access to news reporters clues channels; sports professional newspaper to be good basketball coverage with new media technologies, such as increased mobile news, mobile device client to broaden communication channels and audience reach, increase professional sports basketball news was reported spread of convenience products, and thus enhance the impact of professional sports newspaper.