The Research Of Tennis Special Report On "Titan Sports"

Since Li Na won the championship title in French Open in 2011,the game of tennis has been developing fast throughout China.Therefore,increasing tennis fans have gradually become the key target group.《Titan Sports Weekly》,as a typical representative of China’s professional sports newspapers,has achieved great success in tennis reports over the past years.However,faced with intense impact resulting from TV and Internet media,What characteristics,advantages and disadvantages does 《Titan Sports Weekly》have in tennis reports? How does it transfer for better development? These are the questions that this research is aimed at responding to.This paper mainly uses Literature method,content analysis method,text analysis method and expert interview method,and it applies related theories of news communication to study tennis special reports of 《Titan Sports Weekly》 from 2011 to 2014.Firstly,this research is based on four indexes of report number,report content,subject report form and subject report layout to analyze the layout of newspapers and current circumstances of tennis special report on 《 Titan Sports Weekly 》 by combining manuscript source and news selection of journalists,followed by studies on communicative characteristics of tennis special report on 《Titan Sports Weekly》.At last,it focuses on studies on development trend.The research found that the tennis special report of 《Titan Sports Weekly》 has integrated forms in the manuscript management system,yet too much news release on the newspaper layout.It was rich in the source of reports,yet lack of articles from the young reporters.And some report were relatively out of date due to its long releases cycle.Therefore,we suggest that the tennis special report of 《Titan Sports Weekly》 should reduce news articles and highlight the scoop,treasure the young talents and expand the reporting team,select creative angle of view and deep dive in the content.