Research On The Influence Of Convergence Media On The Popularization Of Marxism

Under the background of rapid development of convergence media,the pattern of popularization of Marxism is changing.The new media supported by information technology occupy the main position of traditional media in Marxist mass communication with the advantage of multi-way and high efficiency.The expansion of audience groups and the transformation of education mode make the effect of traditional media in communication and education affected obviously.New media as a kind of propaganda and cultural tool itself has the nature of the "double-edged sword",to get rid of the new media in the process of popularization of Marxism spread the negative effects of it is necessary to have complementary advantages with traditional media,carry out publicity and education of Marxism,make Marxism spread consciously in the masses of the people,In the process of promoting the popularization of Marxism to achieve the "mass".The integration of traditional media and new media has become the general trend.Under the background of rapid development of fusion media,this thesis explores the connotation and characteristics of fusion media and its positive and negative impact on the popularization of Marxism,so as to maintain the dominant position and leading role of Marxism in social ideology.This thesis is divided into three parts: introduction,text and conclusion.The introduction mainly clarifies the research background and significance,domestic and foreign research review,research ideas and methods,as well as innovation points and shortcomings.The text mainly includes the following four parts: The first part expounds the connotation and characteristics of the integration media and the popularization of Marxism,the significance of the popularization of Marxism in the new era and the relationship between the integration media and the popularization of Marxism.The second part expounds the positive influence of media on the popularization of Marxism.First of all,the integration media broadens the direction and space and time of the popularization of Marxism,including the multi-channel release makes the transmission direction change from single track to cross,and the multi-platform release enhances the flexibility of space and time of the dissemination.Secondly,the integration media has changed the relationship between the popularization of Marxism and the audience,including the change of the way the audience receives and processes information,the diversity of integration media forms to enhance the emotional identity of the audience,and the transformation of the identity of the individual in the popularization of Marxism.The third part elaborates the negative influence of media on the popularization of Marxism.First of all,the characteristics of integration media influence the popularization of Marxism communication and expression,including the information complexity dilute the influence of the popularization of Marxism communication content,integration media interaction and sharing of the homogenization of mass communication content,integration media team construction mechanism is not perfect to reduce the effect of mass communication,etc.Secondly,under the construction of convergence media,the popularization of Marxism is faced with some difficulties,including the subjective of theory acceptance due to the enhancement of the audience’s self-centered consciousness,the complexity of mass communication due to the transformation of the roles of the disseminators and receivers,and the contradiction between mainstream media and commercial platforms in pursuing social and economic benefits.The fourth part discusses the countermeasures to solve the negative impact of convergence media on the popularization of Marxism.Firstly,we should construct the media mechanism for the popularization of Marxism,including adhering to the party’s leadership and supervision of media,strengthening the construction of media practitioners,and improving the interactive feedback mechanism of media audiences.Secondly,we should improve the ability of popularization of Marxism based on the construction of integration media,including popular expression of the discourse of popularization of Marxism,mass design of the content of popularization of Marxism,innovation and transformation of the form of popularization of Marxism.The conclusion summarizes the whole thesis and puts forward the expectation and prospect of further research in the future.