Research On The Improvement Of The Effectivenes Of Marxism Popularization In The New Media Enviroment

In today’s era,based on the rapid development and progress of digital and Internet technology,emerging media are constantly emerging and rapidly accepted by the public,which opens the new media era.With the emergence of a variety of new media carrier platforms,the public has more opportunities to express public opinion,so that people have closer contacts with the outside world.The advantages of new media,such as strong interaction,prominent practicability and wide audience,provide a new platform for the popularization of Marxism.However,the development of anything is oot perfect,new media technology opportunities and cbhall:enges coexist.In the contemporary era,the dramatie changes in the domestie and foreign environment make the development environment of our country very complex,and the mainstream ideological status of Marxist theory lhas also been impacted.Therefore,how to use the new.m edia technology to solve the dilemma in the process of popularization of Marxism,how to use effective ways to further tap the attraction of Marxism and enhance the people’s sen se of identity for theory,still need further research and exploration.This paper studies the promotion of the effectiveness of the popularization of Marxism in the new media envirornment from four aspects:the first part summarizes the research background of this topic,analyses the current research situation of the popularization of Marxism in the new media environment at home and abroad,and elaborates the research metlhods and innovative points of this paper;the second part defines the relevant concepts,and combs the broad scope of Marxism.The connotative characteristics of the concepts of popularity and new media are analyzed from the perspective of McLuhants theory of communication.At the same time,the internal relationship between the new media and the promotion of the effectiveness of the pop.ularity of Marxism is analyzed.The third part is the analysis of the curTent situation and the analysis of the current popularity of Marxism by means of questionnaires.Achievements,problems and causes of theoretical dissemination.For example,the pluralism of thought has impacted the mainstream ideology status of Marxism,the low-quality dissemination of Marxist theory,and the randomness of dissemination has hindered the improvement of effectiveness.The fourth part focuses on the countermeasure analysis of how to enhance the effectiveness of popularization,from consolidating the guiding position of Marxism in the new media environment,to promote the construction of talent quality.Setting up,promoting the development of the new media itself and enhancing the construction of communication effect,this part explores the effective ways to improve the effectiveness of the popularization of Marxism in the new media environment,which is the final foothold of the full text.