| The promotion of the Marxismpopularization is an important historical missionofour party.Uniting the people throughout the country by the Marxismpopularization, modernization and sinicization,is a necessary conditionnot only to the harmony of society, the development of the economy, but also for the Chinese dream which brings about a great rejuvenation of the Chinese nation.With the development of market economy, the rise of the Internet, the popularization of Marxism is facing a series of challenges.Rich material life makes people ignore the pursuit of ideals, interests become the standard of a lot of people to make a choice and action. The spread of the Internet and new media brings changes of the way of communication news transmission, and people’s way of life bit by bit, has also brought us diverse culture shock. And the advent of the era of new media is both challenge and opportunityfor the Marxismpopularization, Under the new media horizon to evaluate the achievements of Marxism popularization, comprehensive analysis of existing problems, and to look to the future development direction, has great practical significance.This paper is divided into five parts:The introduction part: mainly elaborates the paper research purpose and meaning, research contents and methods; Summarizes domestic and foreign scholars on popularization of Marxism and new media studies;Makes definitions of relevant concepts. The first chapter summarizes the historical experience, existing problems and challengesof Marxism popularization practice, analyzesfive advantages which is suitable of promoting Marxism popularizationof the new media. Second chapter combining specific examples analysis the content of the Marxism popularization, how to optimize the contents of strong academic suited to the new media. Third chapter starts from the way of the Marxism popularization, analyzing how to transform themode of transmission under the new media horizon, puts forward suggestions for the construction of the government new mediaand various e-government platforms, the prospect of online education for the Marxism popularization is discussed too.The fourth chapteranalyzes from the perspective of the environment of the Marxism popularization. Government and each participant, have the obligation and responsibility to maintain the healthy development of the network environment. The existing problems and solving methods are listed too. |