Research On The Grassroots Government’s Internet Public Opinion Response ——Take P Subdistrict In Z District Of Jinan As An Example

In the recent 20 years,the speed of Internet development in China is amazing.The range of netizens is constantly expanding.The transmission speed of information,intelligence,feelings,etc.is accelerating.Its effect on individuals and society is increasing.The formation of Internet public opinion is often very rapid,and it spreads rapidly and widely.Because the speaker’s identity is hidden,lacking rules and effective supervision,it is destructive.The characteristics have brought considerable difficulties and challenges to the response of relevant government departments,and put forward higher requirements for the coping with Internet public opinion of grassroots government.Governments at all levels have paid more attention to Internet public opinion.In real work,due to the limited monitoring and disposal means at the grass-roots level,there are blind spots and lags in network work in public opinion monitoring.That greatly affect the establishment of the government’s credibility and image.Effective two-way communication with netizens,timely tracking the development trend of Internet public opinion,making a quick and correct response,and constantly improving the ability of grass-roots governments to guide public opinion have become the urgent problems and important tasks for grass-roots governments and even people’s governments at all levels.Under the above background and objective,this paper uses literature research method,case analysis method,field investigation method and other methods.From that definition of core concept and the study of theoretical basis,taking P subdistrict in Z district of Jinan as an example,according to the basic idea of finding problems-analyzing problems-solving problems,to research the grassroots government’s Internet public opinion response,putting forward specific suggestions.There are six chapters in this text.The first chapter is the introduction.The second chapter is the core concept and theoretical basis.The third chapter is the current situation of grassroots government’s Internet public opinion response.The fourth chapter selects typical cases of grass-roots government Internet public opinion for analysis.The fifth chapter analyzes the reasons from the policy perspective in view of the problems existing in the grass-roots government’s Internet public opinion response work,including the lack of early warning and judgment ability of Internet public opinion,the low professional quality of staff,the lack of linkage and cooperation among departments,and the improper response methods of Internet public opinion.The sixth chapter puts forward countermeasures and suggestions from three aspects: strengthening the prevention of Internet public opinion events in advance,improving the handling of Internet public opinion events in the event and strengthening the guidance of Internet public opinion events afterwards.Taking P Street in Z District of Jinan as an example,this paper studies the current situation of grass-roots government’s response to Internet public opinion,and puts forward a series of theoretical suggestions and practical explorations for grass-roots government to grasp the dynamics of public opinion and the initiative of public opinion,so as to strengthen the guidance of Internet public opinion,effectively enhance the image of grass-roots government in the eyes of the masses and improve the satisfaction of the masses with the work of grass-roots government.From the perspective of the development cycle of Internet public opinion,combined with the control principle of management,the grass-roots government should do a good job of early warning,monitoring and disposal of online Internet public opinion in the actual Internet public opinion response.In the early stage of control,the prevention of Internet public opinion events should be done by adjusting the working concept of Internet public opinion response of grassroots government,improving the technical means of Internet public opinion monitoring,and strengthening the construction of Internet public opinion response personnel;In the process control,we should make public information at the first time,respond positively and communicate effectively with netizens,coordinate departments to form a joint force,and improve the online and offline dialogue mechanism to guide Internet public opinion events;In the feedback control,a clear Internet public opinion space is created by establishing a sound Internet public opinion response mechanism,which lays a solid foundation for the harmony and stability of the network environment and promotes the healthy development of the economy and society.