Research On The Dissemination Of Network Public Opinion And Government Governance Of Major Emergencies

Public opinion refers to the social and political attitudes of the people as the main body towards the social managers and their political orientations in a certain social space around the occurrence,development and change of intermediary social events.It is the summation of beliefs,attitudes,opinions and emotions expressed by more people about various phenomena and problems in society.Internet public opinion is produced by the stimulation of various events,and it is a collection of people’s cognition,attitude,emotion and behavioral tendency to the event that is transmitted through the Internet.The political beliefs,attitudes,opinions and emotions expressed by the public through the Internet about government management and various phenomena and problems in real society.Internet public opinion reflects the opinions and aspirations of netizens,when this will,attitude and aspirations form a consensus of opinion on the formation of public opinion.The emergence of a hot event on the Internet,often very quickly will form an emotional opinion,and some netizens affected by various factors,their network speech is often lack of rational thinking,but the Internet as their own vent of discontent,public abuse,insult,attack others or functions Departments and even some unscrupulous media,regardless of professional ethics,disseminate erroneous and unconfirmed information.Their bad words and behaviors are easily exploited by people with ulterior motives and develop into harmful public opinion.In this paper,the crisis management theory,the theory of governance in the digital age and the theory of synergy are used to select the recently popular "framing" of sanitation workers in X city.Starting from this incident,the most popular events are recorded through the development process,the statistics of netizens’ emotions,the sorting out of turning points,and the management of the government.From the point of view of experimentation and deficiency,this papersummarizes and concludes that the development of public opinion is different from the four stages of germination,development,outbreak and recession by establishing correct guidance consciousness,strengthening the specialization of network public opinion guidance,strengthening the coordination ability between units and perfecting relevant guidance mechanism.The different characteristics of the period put forward specific suggestions.Therefore,strengthening the management of network public opinion,timely and accurately screening,judging and verifying various kinds of information,grasping the seedlings and tendencies of the problem of public opinion guidance,and investigating,rectifying and even closing the bad media are important means to maintain the harmony of the network society,but also the contemporary government to safeguard the real social harmony.Important means of stability.