Research On The Governance Of Grassroots Government Online Public Opinion

With the popularity and advancement of Internet technology,the Internet has penetrated into all corners of people’s lives.At the same time,the public’s awareness of political participation has increased significantly,and their expectations of the government’s public service capability requirements and performance in various aspects have also increased.In this era of advanced network,how grassroots governments can effectively respond to online public opinion generated by unexpected events has become an important concern for the whole network.How to efficiently resolve online public opinion crises has become a new challenge that grassroots governments must face directly to improve their governance capacity and level.This paper is devoted to the study of grassroots government’s online public opinion governance.Through reading a large amount of literature,it summarizes the existing research results in the field of online public opinion at home and abroad,defines the core concepts of grassroots government and online public opinion involved in the paper,and elaborates the two basic theories used in the study.On this basis,the thesis systematically analyzes the current situation and latest exploration of online public opinion governance in P County,which is located in the southeast coastal region,and while affirming the effectiveness of governance,exposes the problems and causes of online public opinion governance in P County based on specific cases,and proposes countermeasures from multiple dimensions in light of the current situation of public opinion governance in grassroots government,with a view to effectively responding to the current pressure of online public opinion governance faced by grassroots government and improving the government’s performance.The purpose is to effectively respond to the current pressure of online public opinion governance faced by the grassroots government and improve the responsiveness and service of the government.Through the process of online public opinion governance in P County,it is found that there are still major deficiencies in the online public opinion governance of grassroots government in terms of institutional construction,management concepts,government functions and network environment,which are manifested as follows: first,the information disclosure system is not sound,resulting in the lack of real and effective information to support the grassroots government in the first-line crisis response,and it is forced to respond hastily and misbehave under the pressure of layers of implementation;second,the Second,government departments are not sufficiently aware of crises and give random answers in media interviews,which add fuel to the fire and lead to the further outbreak and spread of public opinion;third,government departments are "working separately" in responding to online public opinion,resulting in poor information flow,low efficiency and difficulty in forming strong responses;fourth,government departments are not sufficiently aware of crises and are not able to respond to them.Fourth,the network environment is complex and some Internet users have low moral values and lack of legal consciousness,so they intentionally or unintentionally fan the flames of Internet public opinion,resulting in poor controllability of Internet public opinion management.Based on the analysis of the causes of the problems found,this paper proposes policy recommendations to optimize the governance of online public opinion in P County: first,further improve the information disclosure system,optimize the press spokesman system,broaden the channels for the public to speak,and further improve the government information disclosure system;second,strengthen team building,coordinate the common governance of online public opinion,and establish a departmental linkage and coordination mechanism.Third,improve the way of network public opinion governance,strengthen risk research and judgment,adhere to the concept of service first and the combination of "sparing" and "blocking",and further innovate the concept of network public opinion governance;fourth,strengthen the guidance and education of netizens’ behavior,resolve negative social emotions,increase legal literacy and education,and encourage the public to participate in the network according to the law.Fourth,strengthen the guidance and education of Internet users’ behavior,resolve negative social emotions,increase the popularization of law and education,encourage the public to participate in the management of Internet public opinion according to law,and further regulate Internet users’ online behavior.