| Under the background of Internet +,“Government Affairs Subscription Official Account“which as the bridge between government and people has become one of the important tool serving the public.Since this Subscription Official Account appears,quite a lot issues have occurred during the development and application process,such as inaccurate positioning,information duplication and low interaction.These problems limit the dissemination efficiency of this new government media,discount the role of government services,even affect the government image.The result is lower public satisfaction.The research takes current status o of “ Government Affairs Subscription Official Account” in Z city of Shandong Province as the object.Through literature reviews,attention tracking of various “Government Affairs Subscription Official Accounts”,qualitative and quantitative analysis combination and other research methods,on the basis of sorting out domestic and foreign literature and research achievements on the new government media,summarize the setting up status,development history and current results of Z City Government Affairs Subscription Official Account.Make use of sample analysis and data statistics to comprehensively understand the operation situation of this official account,deeply dig the prominent problems existed during the operation.To explore the causes of problems such us low level of development,contents inconsistent with public concerns,duplication of delivering,lack of profession,low user interaction,inaccurate self-positioning and low operation operation.Z City Government Affairs Subscription Official Account takes overall operation level,public attention and participation ratio as three motivation sources for mutual promotion and three-ways launch in order to facilitate operation efficiency,realize the overall government service level and ability improvement in Z city. |
