| As an emerging tertiary industry,the convention and exhibition industry has become an increasingly important platform to build a modern market system due to its high integration and great driving efficiency.Policy to promote the development of China’s congress and exhibition industry,the use of policy tools is the key to policy can give full play to efficiency,so the top-level design and local exploration of provincial government policy tool type analysis,can more clearly understand the development of congress and industry and the specific application of policy tools,understand the actual effect of different policy tools on the development of different regional congress and exhibition industry,It is of great significance to enhance its competitiveness.This paper is mainly based on the Rothwell&Zegveld classification theory of supply,demand and environmental policy tools,and conducts the coding analysis of 1,335 provincial meeting and exhibition industry policy texts except Hong Kong,Macao and Taiwan with the help of NVIVO software.This paper first introduces relevant policy documents into NVIVO software for annual quantity change,regional distribution and high-frequency word analysis.According to the CEFCO held in 2005 and documents issued by Ministry of Commerce in 2011 and 2015,its development stage is divided into four stages,rapid growth,sustainable growth and stable development period,and analyzes the policy distribution from the east and East China and Northeast China.Secondly,use root theory and content analysis method to classify the types of policy tools,A list of policy tools of 3 categories and 16 small categories is formed,and it analyzes the number and structure of policy tools from four dimensions: the whole,year,region,different regions and different time periods.Statistics show that on the whole,the use of policy tools is not balanced,environmental,especially target planning,standardized management,government procurement,financial insurance and other market policy tools are less used,from the year,policy tool type and use frequency increase over time,the internal proportion is increasingly reasonable;regional,the three categories of policy tools in the most coordinated,in different regions There are certain preferences and differences in the application of specific policy tools,but some consistency in the use of high frequency and low frequency tools;different regions basically formed a complete policy tool system in 2012-2015.Although the policy tools focus in different periods,there are many gaps in demand tools such as service outsourcing;Thirdly,combined with the exhibition area of provinces and cities and the comprehensive index of congress and exhibition projects,compared the changes of its development index nationwide and regional under the use of policy tools,to analyze the actual effect of policy tools.Found that in addition to supply policy tools,the overall tools to promote the development of exhibition industry.However,between the four regions,the influence of various policy tools is different: the effect of policy tools in the eastern region has a certain lag,policy tools in northeast China,environment and demand policy tools in western region,demand in the central region Type-policy tools have poor results.Finally,in view of the problems existing in the application of policy tools,combined with specific government departments,suggestions were made in optimizing the application structure of policy tools,realizing the difference between regional policy tools and promoting the systematic and coordination of the application of policy tools,so as to promote the healthy development of the convention and exhibition industry. |
