| The research on the image building of the Communist Party of China is of great practical significance to consolidate the long-term ruling status of the party,which is related to the degree of trust and support of the masses for the party and the legitimate ruling basis of the party.Since the revolution,the Communist Party of China has attached great importance to its image building.The Central Soviet Area period is an important period for the Communist Party of China,as a local ruling party,to strive for the value and emotional identity of the masses.In this period,the Communist Party of China successfully created a good revolutionary image,democratic image,clean image and advanced image in the hearts of the central Soviet Area through its own actions and strong political propaganda.Red China,as the first central organ newspaper founded by the Communist Party of China in the period of local governance in the Central Soviet Area,is one of the important ruling resources of the party and plays an important role in shaping the image of the Communist Party of China in the period of Central Soviet area.Red China undertakes the important task of publicizing the party’s thoughts,lines,policies,serves as the "mouthpiece" of the party and the government,and is an important platform for the party to contact the masses.In the period of Central Soviet Area,the Communist Party of China has accumulated abundant theoretical achievements for the image building of the Communist Party of China through the historical practice of strengthening the image building of "Red China".This paper aims to study the image building of the Communist Party of China through the analysis of "Red China" and based on the relevant theories of the image building of political parties,so as to provide a mirror for the image building of the contemporary Communist Party of China from the side Jian.The chapter structure of this paper is as follows: the first part is an overview of the theory of image building of political parties and a summary of the historical tradition that the Communist Party of China attaches great importance to image building;the second part is an analysis of the reasons and background for the CPC to strengthen image building in the Central Soviet Area;the third part summarizes the realization of the Communist Party of China in Red China through empirical analysis of historical materials The fourth part is to analyze the effect of the Communist Party of China through "Red China" and summarize the experience and Enlightenment of the Communist Party of China in the Central Soviet area. |
