Rsearch On Government Public Crisis Communication Strategy In Social Media Environment

With the deepening of economic system reform,the social environment has become increasingly complex,various social contradictions was intensified,while the natural environment is still relatively fragile,natural disasters continue,various factors lead to frequent occurrence of public crisis events.After the occurrence of public crisis,the public will not only produce panic,but also have negative perception and evaluation of the government if the government is not properly dispose and even rumors will damage the credibility of the government.Therefore,it is particularly important for the government to formulate appropriate public crisis communication strategies to minimize the harm.With the rapid development of mobile Internet and the rapid rise of social media,the mode of communication of public crisis has also undergone tremendous changes.Social media has become one of the main media of public crisis communication.This not only provides a new opportunity for government public crisis communication,but also brings many challenges for government public crisis management.Under the background of the rapid development of social media,how the government adapts to the new media environment and how to improve and adjust its strategy needs further research and analysis.Based on the study of scholars at home and abroad,this paper first makes a thorough analysis of the ways and problems of government public crisis communication under the social media environment,according to the theory of situational crisis communication and the crisis communication theory of social media intermediaries.Then,we through the longitudinal comparative analysis of the two cases,summarizes the influence mechanism of government public crisis’ s information communication strategy on public awareness and evaluation and government reputation.Finally,according to the findings of this study,it provides targeted suggestions for the government’s public crisis information communication strategy.This study has certain theoretical significance and practical value.This paper explores the role of social media in the public crisis caused by endogenous human factors in Chinese context,enriching and developing the theory of social media intermediary communication.This paper deeply analyses how the government should formulate information communication strategies under the public crisis of endogenous human factors,which is a further development of the theory of situational crisis communication.Based on the results of this study,we suggest that the government should change the concept of public crisis communication,improve the mechanism of public crisis communication,and build a public crisis communication system to achieve the goal of public crisis communication.