Research On Customs Crisis Communication Based On Situational Crisis Communication Theory

In the era of social media,the ecological environment of customs crisis communication has undergone major changes.As an important part of national import and export management department,China Customs guarding the door of national economy takes the responsibilities of tax,supervision,statistics and anti-smuggling.Because itoften stands in the cusp of reform,in the process of law enforcement,some problems will inevitably appear which need to perfect and improve and its social expectations and attention are very high.Once the "risk factor" that triggers a crisis event takes the fast train of new media and We media,if not timely and properly choose the correct coping strategies for crisis communication,it will lead to the rapid expansion and gradualescalation of crisis event,consequently leadto the full outbreak of continuous crises.Therefore,it is an important and urgent task for customs to accurately grasp the connotation and characteristics of social media communication,systematically introduce the crisis communication theory suitable for customs,innovate the coping strategies for customs crisis communication.This paper aims to select "Situational Crisis Communication Theory"(SCCT)as the theoretical basis to research the main factor of crises is "customs" crisis communication,use SCCT to view the current situation of customs crisis communication,point out the limitations and make the appropriate policy recommendationsthrough theoretical analysis.The research methods adopted in this paper are literature research,cases analysis,systematic analysis,comparative analysis etc..Taking SCCT as the basic framework,the classification of customs crisis communication is made,and then the crisis coping strategies and their effects are analyzed and viewed which are adopted by customs to deal withthe three major types of crisis communication in the current social media environment,finally find problems and put forward policy recommendations.