Analysis On The Phenomenon Of "Out Of The Circle" Of The Spokesperson Of My Country’s Ministry Of Foreign Affairs Under The New Crown Pneumonia Epidemic

In recent years,with the rapid development of science and technology and the strong support of the national media in-depth integration policy,local government departments and agencies have gradually settled in various new media platforms to develop and build mobile clients by themselves,ranging from short video platforms,knowledge Sharing platforms,audio platforms,and "two micro and one end",etc.,all organically combine the government and new media,making government affairs more convenient,and also close to and serve the people.In the spring of 2019,General Secretary Xi Jinping delivered an important speech on the deep integration of media at the 12 th collective study of the Political Bureau of the CPC Central Committee.He put forward specific requirements and put forward that the integration method is the cornerstone of the deep integration of media.The We Chat official account and Weibo account have been opened successively,and they have also settled in Douyin,Kuaishou,and Bilibili B stations,completing the in-depth integration with various new media platforms.In 2020,in the face of the public health emergency of the ferocious new type of coronavirus pneumonia,the spokesperson of the Chinese Ministry of Foreign Affairs uploaded the Q&A video of the regular press conference on various new media platforms,and responded authoritatively to foreign media related to domestic anti-epidemic.Information,spread the international epidemic situation for the domestic people,they quickly "out of the circle" on the Internet with their unusual and bold diplomatic discourse and various personalities and demeanor.In China,many netizens liked and forwarded their videos,and some netizens edited their "hard core" responses and hot-blooded dialogue clips into various video collections,which were loved and admired by the majority of netizens,and their popularity was not at all.It is lower than any popular traffic star;abroad,the personal Twitter account of the spokesperson of the Chinese Ministry of Foreign Affairs has also received a lot of likes and comments from foreign netizens for their domineering remarks.The spokesperson of the Chinese Ministry of Foreign Affairs has played an important role in spreading authoritative voices,satisfying the public’s right to know,and positively guiding domestic public opinion and calming the anxiety of the masses in the spread of the new crown pneumonia epidemic.The public showed the difference between the spokesperson of the Ministry of Foreign Affairs of our country and what people knew in the past.It can be seen that in the period before and after the new crown pneumonia epidemic,the spokesperson of the Chinese Ministry of Foreign Affairs jumped out of the public’s mysterious cognition before,presented a new look to the public’s perspective,and served as a new type of opinion leader and media.Image appears in the field of communication.Up to now,the research fields and perspectives of the spokesperson of the Chinese Ministry of Foreign Affairs are generally dominated by literature,linguistics,social sciences,etc.,while the spokesperson of the Ministry of Foreign Affairs of our country is studied and analyzed from the perspective of communication as a communication medium.There is no domestic case study on the internal and external motives of leaving the circle and the specific changes before and after leaving the circle.This article takes the spokesperson of the Chinese Ministry of Foreign Affairs as the main research object,and takes the period of the new crown pneumonia epidemic(January 23,2020 to December 23,2020)as the time background,using literature research method,interdisciplinary research method,quantitative analysis method,case study Research method and comparative analysis method.The main research content is the internal and external motives of the "out of circle" phenomenon of the spokesperson of the Chinese Ministry of Foreign Affairs,and analyzes the role(communicator),language(communication content),communication Changes in channels,dissemination processes,and dissemination effects,focusing on analyzing the typical changes before and after he came out of the circle,summarizing its role in the dissemination of my country’s external authority,the formation of public opinion fields,and the guidance of public opinion at home and abroad,and reflecting on the impact of the foreign ministry spokesperson’s exit from the circle.The power and influence of public opinion at home and abroad.And discuss its high-profile,high-intensity and wide-ranging communication strategies,with a view to showing the spokesperson of the Chinese Ministry of Foreign Affairs in the field of new media communication,improving the level of diplomatic discourse,and further improving and disseminating China’s foreign communication work,as well as the next step for the Chinese Ministry of Foreign Affairs.People’s new media platform can better provide reference for the international community and the domestic public to communicate a more authoritative and high-quality "Chinese voice".