Research On Innovative Propaganda Of Mainstream Ideology In "China Anti-epidemic Guide"

At the beginning of 2020,the new crown pneumonia swept across and cast a gray veil on China,which was immersed in the New Year atmosphere.Xi Jinping pointed out at the meeting to coordinate the prevention and control of the new crown pneumonia epidemic and the deployment of economic and social development work,"This new crown pneumonia epidemic is the fastest spread,the widest range of infections and the most difficult prevention and control in China since the founding of New China.Major public health emergencies.For us,this is a crisis and a big test.It is necessary to widely publicize the touching deeds of front-line medical workers,PLA commanders,police officers,grassroots cadres,volunteers,etc.,to stimulate the whole society Positive energy,promote truth,goodness and beauty,and promote the construction of socialist spiritual civilization.It is necessary to adapt to the changes in the public's access to information and accelerate the improvement of mainstream media's online communication power.” Therefore,the fight against epidemic prevention and control is actually a publicity,education and education in the field of ideology in China.A big test led by public opinion,how to guide the people to view the epidemic in a correct and rational manner,how to vividly tell the story of China on the front line of epidemic prevention and anti-epidemic,and how to create an environment of strong confidence,warmth,and people's hearts are the reality facing the prevention and control of the new crown pneumonia problem.The two-dimensional cultural work "Chinese Anti-epidemic Illustrated Book" pushed by the "People's Daily" We Chat public account has generated a strong positive response in the anti-epidemic public opinion and has become a model of the benign interaction between the two-dimensional culture and the mainstream ideology.While the anti-epidemic situation is still severe,in-depth study of the interaction between the two-dimensional culture and mainstream ideology under the prevention and control of the new crown pneumonia epidemic,summarizes the effective methods of mainstream ideological propaganda under the prevention and control of the new crown pneumonia epidemic,and has a positive impact on the current and future mainstream ideologies The propaganda and construction of the country have important theoretical and practical significance.This article consists of an introduction and four chapters.The summary of the argument is as follows:The introduction explains the background and significance of the topic selection of this article,reviews the current research status at home and abroad,explains the research methods,major difficulties and innovations,and strives to summarize the effective methods of mainstream ideological propaganda in the prevention and control of the new crown pneumonia epidemic,and try to provide A new perspective of mainstream ideology research.The first chapter,the representation and perspective of the second-element culture,discusses the core issue of "what is the second-element culture",from the theoretical level to explain the connotation and extension of the second element culture,and extends to the specific representation form of the second element culture in the present,Focusing on the growth posture of the diffusion of the two-dimensional culture,the personalized communication style,the ritual resistance style,the marginalized life participation,the daily pan-two-dimensional and other ecological fields,and the analysis of the two-dimensional culture for the following Lay the foundation for the interaction with the mainstream ideology.The second chapter,the culture and politics of "China Anti-epidemic Illustrated Book",from the three dimensions of social description,cultural representation,and political color of "China's Anti-epidemic Illustrated Book",explains "what kind of two-dimensional cultural work " China's Anti-epidemic Illustrated Book " is " This key issue,and pave the way for the post-civilizational clarification of the question "How does the " Chinese Anti-epidemic Illustrated Book " integrate the two-dimensional culture and mainstream ideology".The third chapter is the reproduction of mainstream ideology by the two-dimensional field space under the prevention and control of the new crown pneumonia epidemic,mainly from the construction of the behavioral expression desire of the two-dimensional user's political participation in the two-dimensional community,the national discourse communication practice and mapping analysis in the two-dimensional community,and the two-dimensional The three levels of social presentation and value guidance of cultural style construction illustrate "how the mainstream ideology is reproduced in the two-dimensional field space",and positively clarify that the two-dimensional cultural initiative is closer to the mainstream ideology,and there is a difference between the two The process of producing benign interactions.Chapter 4,the mainstream ideology's decoding and reconstruction of the second element culture under the prevention and control of the new crown pneumonia epidemic,analyzes the mainstream ideology through redefining and collecting and requisitioning two ways to "top-down" the second element culture.On this basis,from the two dimensions of youth subculture and mainstream ideology,specific discussions were carried out on how to further promote and guide the long-term and healthy development of the two-dimensional culture in the Chinese context and the requirements of the times.