Study On The Service Willingness Of The Elderly In Mutual Support And Its Promotion Strategies

With the acceleration of the process of population a ging,the situation of providing for the aged in our country is becoming more and more serious,which poses a severe challenge to the social service system of providing for the aged in our country.The contradiction between the rapid aging of population and the scarcity of pension resources is becoming more and more prominent,so it is urgent to explore and improve the social pension service system.Mutual support has fully exploited the human resources of the elderly,it also has the advantages of low operating cost,meeting the emotional needs of the elderly,and effectively overcoming many contradictions that cannot be solved by the institutionalized pension security,and our state has also effectively promoted its development from the policy level.Based on the investigation of the elderly’s willingness to provide mutual support service in sixteen cities and rural areas of Shandong Province,this paper analyzes the service willingness,influencing factors and influencing mechanism of the elderly’s willing ness to provide mutual support service from many aspects,discusses its influencing mechanism and differences,and puts forward the development path of promoting the elderly’s service willingness in mutual support.Based on the theory of planned behavior,this paper sets the factors that may affect the service willingness of the elderly in mutual support according to the four aspects of individual characteristics,behavior attitude,subjective norms and perceived behavior control,then uses the binary logis tic model to make regression analysis on the overall elderly sample,the urban elderly sample and rural elderly sample.There are twelve variables that have significant effects on the elderly’s willingness to provide mutual support services: including gender,age,self-evaluation of health and marital status in the personal characteristic factors;loneliness,elderly life satisfaction,the concept of raising children for old age and recognition of mutual support in the attitude towards the behavioral factors;community support service ability and perceived behavioral control in the subjective normative factors;security,intimacy or estrangement of service objects and expectation of return in thepersonal behavioral control factors.Through further analysis,it is found that the influence degree of each influencing factor on the service intention of urban elderly and rural elderly is different and has obvious differences.The specific performance is as follows: life satisfaction of the elderly,system security preference and community endowment service ability have a significant impact on the service willingness of the urban elderly,but have no significant impact on the service willingness of the rural elderly;average monthly family income and the number of children The results show that the service willingness of the rural elderly is significantly affected by the concept of child care and the expectation of return,while it is not significantly affected by the service wil ingness of the urban elderly.On this basis,the paper puts forward the general idea to enhance the service willingness of mutual support for the aged from four aspects : following the differentiated development rules of mutual support,constructing the sustainable development environment of mutual support for the aged,establishing the joint participation mechanism of multiple subjects,and insisting on the combination of public welfare and incentive.Then this paper puts forward the specific suggestions from the endogenous power,social participation,government system guarantee and subject incentive route.