A Study On Local Government Public Crisis Management In The New Media Environment

With the development of information technology and Internet technology in China,digital new media,represented by microblog and WeChat,are gradually emerging and changing people’s way of life,replacing traditional media such as radio,newspaper and TV,and becoming the main channel for people to obtain and release information in modern social life.While new media brings high speed and convenient dissemination of information,it also brings opportunities and challenges for local governments to deal with public crisis events.The utilization of new media has become an important "touchstone" to test the governance ability of local governments in the new era.In the context of new media,due to the absolute changes in the rapidity and accessibility of information,the dominant position of the government in the guidance of public opinion is shaken.This situation,in the event of public crisis,under the help of new media,it will be at an unprecedented speed and breadth is transmitted to the public,because the source of fire mixed,rumors inevitably spawns,authenticity and accuracy of information in the spread of big discounts,the local government public crisis management of traditional way of thinking and the processing method proposed the stern test,also the governance capability of the local government public crisis management put forward new requirements.Based on the new media environment and the local government public crisis management as the main entry point,through carding predecessors’ research,combined with new media,the public crisis management,and other related concepts and theories,in jiangsu province "Xiangshui explosion accident" as a case,to our country local government public crisis management thinking,methods and means,etc.And the new media environment "Xiangshui explosion accident" case data from the media starts,event,context,development trend and tendency analysis and research,to find out the local government in the new media environment social emergency due to time delay effect of information,the information publication is "easy" phenomenon,the management consciousness is not strong,lack of effective guidance,as well as local government,and analyzes its reason,based on this,advances the information timeliness,thus ensure the public right to know and improve management ability and guiding force of local government and relevant countermeasures,in order to promote local governments to the understanding of the new media,In addition,it provides ideas and references for the local government’s public crisis management and research under the new media environment.