Research On Inter-media Agenda Setting Among Professional Media In Emergencies In The Social Media Era

The frequent occurrence of emergencies has sounded the alarm for human society.The complex social environment and the communication environment entering the era of social media have set obstacles to the dissemination of authoritative information.The professional media needs to play and assume its due responsibilities at this moment.This includes monitoring the external media environment,and promptly warning the crisis of public opinion once it is discovered;checking the information disseminated by the media,and setting the agenda to ensure the truthfulness and accuracy of news reports,so that the general public who urgently need to obtain the current epidemic information get basic needs;supervising public opinion,especially supervise and properly guide the potentially dangerous emotional catharsis,so as to stabilize the collective emotions of the public who are "attacked" under the intensive epidemic crisis information,and thus maintain social stability and unity.It must be seen that as the media environment changes and media channels increase,especially on social media platforms,the magnitude of the content and speed of communication spread beyond control.In this media environment,professional media must continue to assume basic media responsibilities,but has received many challenges.Technology empowerment,which gives the masses of communication subject identity to the general public,and citizen journalism has led to the dissolution of the discourse power of professional media;the differentiation of audiences and the characterization of grouping,the transformation of communication logic challenge the content penetration of professional media;From the perspective of the internal characteristics of professional media,the content have a decline in news ration and responsibility,plus the internal differentiation of professional media,etc.Various factors will reduce the authority of professional media.Understanding professional media and how to disseminate information efficiently and effectively,and how to better construct a professional media communication matrix have become issues that need to be clarified and resolved.In order to verify whether the professional media news reports can form a communication matrix and complete their communication tasks in actual events,empirical tests of correlation,QAP test,and time-lag correlation are used.The results show that the agenda setting effect between professional media is not good,and the degree of marketization and time lapse have caused the agenda setting effect to weaken.Not only that,in the process of setting the agenda among professional media,there is also the phenomenon of the lack ofspillover effects.It can be explained that the overall effect of setting the agenda among professional media is relatively weak,and the communication matrix has not been established completely.From this,the results of empirical tests can be summarized,the problems of professional media in the agenda setting,and the consequences of the failure of the propagation matrix between professional media.Including the weakening of empathy ability on the content,the lack of matrix propagation,the lack of spillover effect affecting the sensitivity of public opinion,etc.Therefore,in order to address these issues,this article attempts to propose solutions to strengthen content,channel law grabbing,subject positioning,optimal time The problem of the loss of professional media communication moments further enhances social influence and realizes its own value.