Research On The Construction Of Police’s Media Image From The Perspective Of Agenda-setting Theory

"Half of National security depends on police",the public security police,as the guardian of national security and the enforcer of national laws,its own image is directly related to the credibility and authority of police law enforcement,and also determines the people’s confidence in the construction of the rule of law.At the same time,with the development of Internet technology,the influence of the media has increased significantly and has become one of the main ways for people to know and understand things.Therefore,it is necessary to discuss how to use the media to build a positive media image of the police for public security organs.Police media image is the public’s subjective impression and evaluation of the public security organs and their people’s police in the media.As a classical theory in communication science,agenda setting theory mainly includes three levels: object agenda setting,attribute agenda setting and network agenda setting.Its core idea is that the issues set by the media will influence the public’s subjective perceptions and the public will turn the media’s views into their own.The feasibility of using agenda setting theory to explore police media image includes three aspects: first,using object agenda setting can guide how to enhance the salience of police media image;second,using attribute agenda setting can guide how to design the relevant attributes of police issues to strengthen the public’s identification with police media image;third,using network agenda setting can guide how to build up a mimetic environment.Guided by the agenda-setting theory,this paper analyzes the main problems and causes of the current police media image by using the platform of "Knowing Micro Matters Now" under Knowing Micro Data,which mainly include: First,the influence of positive police issues in mainstream media is insufficient;second,negative police issues in commercial media are more attractive;third,police issues in police media are more attractive.Third,the quality of police issues in police media needs to be improved.The causes of the above problems are: the stereotyped image of police in mainstream media;the pursuit of "eye-catching" effect of police image in commercial media;the lack of standardized operation and management of police media.On the basis of clarifying the main problems and causes,the following countermeasures are proposed: first,to strengthen the guidance,regulation and management of media and to establish the active awareness of agenda setting for positive police media images;second,to use object agenda setting to enhance the prominence of positive police media images;third,to apply attribute agenda setting to strengthen public recognition of positive police media images;fourth,to use network agenda setting to construct a mimetic environment for positive police media images.