A Study On The Optimization Of Guangzhou Food Supervision System Wechat

With the rapid development of the Internet and the rise of new media represented by Weibo and WeChat,the communication way of information flow changes from the original one-way communication to two-way communication.The original single information release mode of government departments is difficult to fully meet the requirements of government work and the needs of the public.Since the rise of government Weibo,many government departments in China begin to attach importance to and use new media of government affairs.In the era of "Internet +",government Weibo,government WeChat and even government APP have been favored by government departments at all levels.The establishment of such e-government platforms has become one of the performance evaluation indicators of many governments.Communications on the WeChat could make users’ ties closer.Additionally,its interactivity attracts the government agencies to attach more importance to the platform which boosts the most downloads and users globally.Thus,taking government WeChat as an example,it is more typical and of practical significance to have a research on the application of new media on government affairs.With meeting the demand of service-oriented government,government WeChat is a good tool to provide public services.However,government WeChat accounts of some government departments or agencies are read by only hundreds of or even dozens of users.So,it is a problem requiring urgent solutions to make the government WeChat play a full role in social media.The function of government WeChat is mainly in three aspects:information release,online service and two-way communication.In government WeChat account,the intuitive expression of user satisfaction is whether to read and like(i.e.Thumb up).The higher the amount of thumb up,the more it can reflect that users appreciate and agree with the content of the article after reading it.They think the content of the article is practical and useful.Reading amount,thumb up number and WCI index are high,indicating that the government WeChat is recognized by the masses and the service it provides is widely accepted.Therefore,the research on improving service quality can be realized by studying specific indicators such as how to improve reading amount,thumb up number and WCI index.Under the guideline of “new public services theory” and taking some governmentWeChat accounts of Guangzhou food regulator as the subjects and carriers of empirical research,the research on official accounts of Guangzhou food regulators explored the features of these WeChat accounts including their functions and values,and analyzed the status quo,problems and corresponding solutions,aiming to upgrade and optimize the new media services.Firstly,the research defined relevant concepts such as connotations,functions and attributes of government WeChat and then explained the basic connotation of new public services theory and its inspiration on the government WeChat.Secondly,after the introduction of general condition of government WeChat accounts of Guangzhou food supervision system,the research made an analysis on the number of read,likes,posts,WeChat index and other information,so as to identified problems in the development of Guangzhou food regulator’s WeChat accounts.Next,taking government WeChat accounts of Guangzhou municipal and district food regulation agencies as an example,the research analyzed their basic conditions,public services offered by these accounts and operation effects in a comprehensive way to identify common features and differences,explore influential factors on the development of Guangzhou government WeChat accounts and blaze new trails for the development.Finally,based on the study of the relation between influential factors including management system and operation mechanism,and operation effects of government WeChat accounts,the research concluded the optimum value of each influential factor and find new trails for the development of food regulator’s WeChat accounts,combining the new public services theory.The new paths for the government WeChat accounts compose of two parts.First,improve the management system to create a high level of government WeChat,including clear development positioning,improve the management system,increase operational investment.Second,optimize the operation mechanism,improve the quality of information release and optimize the service function Settings,including the establishment of a message push mechanism that respects public opinion,the improvement of convenient service delivery mechanism and scientific and effective assessment and supervision mechanism.The above research on official accounts of government affairs will enable the food regulators to oversee food safety and improve governance effects through new media,supporting government regulators to begin to use and take full use of the new media in more flexible ways.As a carrier and promoter,the new media will facilitate to channel joint efforts to social governance on food safety and create a favorable environment for food safety.