A Study On The Value Co-Creation Mode Of Public Participation In E-government Service Based On Grounded Theory

The rapid development of Internet technology has brought earth-shaking changes to the society.Many traditional industries have made unprecedented breakthroughs by combining advanced technologies such as big data and cloud computing.Under this background,e-government applications have also been further developed,and the introduction of the value co-creation concept has dramatically changed the way the public creates service value.The co-creation of e-government service value plays an indispensable role in innovating e-government service forms,improving government service capability,strengthening public supervision transparency on government service,and public satisfaction.From the perspective of value creation,the government service department is no longer the sole leader of government service.The public as a co-creator of value participates in the design,provision and improvement of egovernment services,and works with government departments to create the public.Service value of personalized needs,improve the service experience of govemment.Therefore,it is of certain importance and urgency to explore the construction of a public participation e-government service value co-creation mode,to identify the existing deficiencies and to enhance the public value co-creation effect.Through combing and summarizing the research results of the existing egovernment service value co-creation,it is found that compared with foreign countries,there is still room for further exploration of the e-government service value co-creation mode in China.Based on grounded theory,a qualitative research method,this paper constructs a public participation e-government service value co-creation mode through first-hand data obtained from in-depth interviews with interviewees,supplemented by second-hand data such as policy documents and periodical reports,and codes step by step.Combined with in-depth analysis of the "My Nanjing" government APP,a specific case of government service value co-creation,it obtains a common model of public participation e-government service value co-creation.On this basis,the author makes an in-depth analysis of the elements and their interactions of the mode,makes clear the shortcomings of the existing mode,and puts forward corresponding countermeasures and suggestions.The main suggestions and countermeasures include:insisting on"taking the public as the center" and building a service-oriented government;To build an integrated platform and create a high-quality environment;Innovating the service mode and enhancing the public participation;Optimize public participation experience and improve public satisfaction.The main work of this study is as follows:Firstly,using grounded theory as a qualitative research method,the public participation in e-government service value cocreation mode is constructed by coding the research materials collected from in-depth interviews of interviewees step by step.Then,through the analysis of the "My Nanjing"APP,which is a concrete practice of creating the government service value together,it deeply analyzes the advantages and disadvantages of the current government service value creating field,and truly reflects the current situation of the public participating in the e-government service value creating together.Finally,aiming at how to optimize the existing public participation in e-government service value co-creation mode,this paper puts forward operable suggestions and countermeasures to promote the sustained and healthy development of e-government service value co-creation.