A Study On Factors Of Public Intention For Engaging In E-government Service Value Co-creation

The wide application of E-government social media and APP not only enrich the e-government service delivery platform and the ways of supplied, but also become the important communication channel between the government and the public (G2C). Public can transfer the problems that exist in the government public service, the experience of e-government services, the opinions and suggestions to the government service to government conveniently and timely through above-mentioned platforms, in order to help government improve the e-government service efficiency and satisfaction. Under this circumstances, the public and the government create the value of the e-government service together. Up to now, interiorly, several city and provincial governments have designed and launched a series of public participation channels for value co-creation, which based on the government portal website, weibo, WeChat, APP, etc, promoting the participation of the public effectively. However, the researches on the influence factors of public intention on engaging in e-government service value co-creation and on the relationship between them in the theory and practice field is still less, that is not conducive to the scientific and rapid development of e-government service value co-creation.This study build the e-government service value co-create public engaging influence factors model based on technology acceptance theory, trust theory and motivation theory, also based on the connotation and process of e-government service value co-creation. Then put forward the research hypothesis and design research scale. This study distribution and recovery questionnaire through the network, received 289 valid questionnaires after data cleaning. Using SPSS21.0, AMOS21.0 analysis software, this study determined the affect direction and extent between the different factors, analysis and discuss the ability and the effect of different factors to facilitate public intention for engaging in e-government service value co-creation.The main conclusions as follows:(1) Trust, technology acceptance degree and participation motivation have positive influence on public intention for engaging in e-government service value co-creation. (2) Among the three factors, the effect of participation motivation relatively insignificant. (3) Trust has positive influence on technology acceptance degree and participation motivation.The main contribution lies in the following four aspects:(1)Bring the value co-creation theory into e-government service research field, provides a new reference direction for subsequent research. (2)Define the concept and type of e-government service value co-creation, which is conducive to clarify the connotation, category of e-government service value co-creation in theory. (3)Based on the theory of technology acceptance, trust theory and motivation theory, and combine with the characteristics of e-government service environment, build a research model; clear and definite the key factors of public intention for engaging in e-government service value co-creation based on the empirical research results. (4) According to the results, puts forward management advice which can promote e-government service value co-create effective implementation.