A Multi-sensory Study Of Image Identity Design Under Apartment Branding Strategy

In the competition of modern enterprises,the upgrading of brand strategy has become a hot topic in the contemporary business circle.The implementation of brand strategy upgrading is usually focused on strengthening brand identity and the depth of association with consumers.An effective brand identity needs to resonate with consumers and have differences with competitors.Therefore,it requires that the image identity design of enterprises is not only a visual identity,but also a comprehensive brand strategy,which is systematic,standardized,standardized,standardized Functional design methods and principles to carry the brand value.The research of apartment brand identity design in this paper combines the SWOT analysis theory in advertising,multi sensory experience in marketing and multi-media omni-channel communication mode in communication,comprehensively considers the multiple factors of apartment brand image strategic upgrading,and puts forward the combination concept of corporate identity system(CIS).Taking the "you + International Youth Apartment"(abbreviated as "you + apartment")represented by the centralized long-term rental apartment as the research object,this paper explores the various possibilities of the identity design of the brand image of you + apartment from a comprehensive perspective,and provides a reference for the design method and process of the identity of apartment brand in the same industry.Based on the data of information survey,the second stage is combing out the advantages of CO living community culture,the disadvantages of multi sensory brand recognition,and the advantages of CO living community culture The opportunities of channel communication and the challenges of intelligent facilities,and put forward SWOT matrix suggestions,suggestions from the brand identity design as the basis point to do a series of extension.Then,according to the preliminary data and SWOT analysis,we will explore the construction and multi sensory extension of the brand image recognition scheme design of you + apartment.Starting from the brand visual recognition,auditory recognition,olfactory recognition and tactile recognition,we suggest that the brand image recognition design scheme be implemented in combination with digital intelligent service technology,and promoted by the way of omni-channel media communication.The research process of the whole project is to explore and demonstrate the significance and value of its comprehensive brand strategy for apartment brand identity design,as well as the wide application prospect of multi sensory experience for brand image design.