| Every change in technology and technology creates a new medium that affects the way it is communicated and told.At present,most of the content related to the Haisi culture remains in the one-way communication of traditional media such as museums or TV,books,etc,users can only passively accept it,which greatly affects the spread and development of the Haisi culture.How to tell the story of the Maritime Silk Road well in the new media,and how to promote and carry forward the Maritime Silk Road culture is the original intention of this research.The author hopes to redesign the content of Haisi culture with the help of new media forms to break the gap between Haisi culture and users in the traditional way of communication.It enables users to interact with the Haisi culture more actively,so as to become interested in the Haisi culture,increase the understanding of the Haisi culture,and finally achieve the purpose of spreading and promoting the Haisi culture.The research purpose of this paper is to explore how to use augmented reality technology and interactive narrative theory to spread and promote Haisi culture more effectively.The author wants to allow users to actively understand the Haisi culture in a more interesting way,that is,to extract and reconstruct the Haisi culture story and give the content of the Haisi culture to the narrative plot of the story.Through the interaction with the content of the story,users actively receive the Haisi culture and at the same time share and communicate,so as to achieve the purpose of promoting the spread of the Haisi culture.First of all,the author deeply understands the content of the Haisi culture and analyzes the current status of the current Haisi culture dissemination.The content of Haisi cultural stories is systematically sorted out and classified,and more representative Haisi character stories are extracted.Secondly,find out the target group through the questionnaire,and use the emotional method to analyze the psychological needs of the target group at the three levels of instinct,behavior and reflection.Combining the characteristics of interactive narrative,find out the relationship between users and authors,users and narrative works,and users and users in the design of Haisi cultural stories.Then,according to the characteristics of augmented reality,it summarizes the interactive reading,interactive experience,the narrative form of interactive participation in Haisi cultural story works,and the virtual interaction and real interaction experience of users when interacting with the works.Then,according to the psychological characteristics of users,it analyzes how to integrate puzzle solving,metaphor and thematic content into the narrative,and how to reconstruct and redesign the narrative content by combining linear narrative structure and nonlinear narrative structure.Then,the design characteristics of model props,scenes,interfaces,and sound elements in interactive narrative works in AR scenarios are summarized.Finally,combined with the psychological needs of target users and the narrative method of interactive narrative works under augmented reality technology,the content of Fu Xu’s story in Haisi cultural stories is extracted for design practice.And based on the two dimensions of user experience and communication,the works are tested and verified,and it is concluded that "Fu Xu’s Travel Notes" can effectively spread the Haisi culture on the premise of satisfying the user experience. |
