| Laohekou woodblock New Year picture is a traditional excellent cultural heritage of the people in Hubei Province.It has a long history and contains rich cultural and artistic value.It is the precious spiritual and material wealth of the Chinese nation.However,with the rapid development of the times,this ancient art form,due to the limitations of its previous inheritance methods,began to decline gradually,facing the embarrassing situation of no successor.In order to get rid of the current phenomenon,this study uses digital means to collect the data of Laohekou wooden New Year pictures,and carries out digital media performance and innovative design of the history and creative process of the wooden New Year pictures,so as to form the protection and inheritance of the excellent cultural heritage of Laohekou wooden New Year pictures.Augmented reality technology is a new form of digital media artistic expression.Augmented reality technology can transcend the limitations of time and space,perfectly overlap the virtual scene and the real world,enable the audience to form an immersive sensory experience,and greatly improve the communication effectiveness different from the traditional means of communication.This special digital feeling advantage provides a new form of expression for the dissemination of intangible cultural heritage.This paper applies augmented reality technology to the protection and inheritance of Laohekou Wood New Year pictures,expands the path of digital communication of traditional culture,and promotes the live display and artistic inheritance of Laohekou Wood New Year pictures by augmented reality technology.Firstly,this paper analyzes and studies the research status of wood block New Year pictures,Intangible Cultural Heritage Inheritance and augmented reality technology,deeply excavates the historical and cultural background,artistic characteristics and production technology of Laohekou wood block New Year pictures,and further defines the value and significance of digital inheritance of Laohekou wood block New Year pictures.This paper systematically combs and studies the current difficulties faced by Laohekou woodblock New Year pictures and the lag of digital inheritance.By analyzing the excellent cases of the application of augmented reality technology in the protection and design of intangible cultural heritage,this paper summarizes the advantages of the dissemination and augmented reality display of Laohekou woodblock New Year pictures.Secondly,through questionnaires and interviews,collect the user experience of the application of augmented reality technology to Laohekou wood block New Year pictures,constantly revise the augmented reality display design method of Laohekou wood block New Year pictures through user feedback,and continuously deepen the design practice on this basis.The research of this paper aims to innovate the way of protection and inheritance of Laohekou woodblock New Year pictures,expand the new method of digital media serving cultural development,provide relevant theoretical and design reference for the integration and innovation of other intangible cultural heritage and augmented reality technology,carry forward the diversity of Chinese culture and promote the development of Chinese culture through digital protection and inheritance. |
