A Study On The Yang Generals’ Oral Tradition In Dai County Under The Context Of Cultural And Tourism Integration

Under the background of the integration of culture and tourism,folk literature has shown a new development trend.As a well-known folklore,Yang Generals’ Oral Tradition has a variety of legendary art forms,and has great potential for tourism development in the post-epidemic era with a huge audience group,.In 2008,Yang Generals’ Oral Tradition（Yang Generals’ rap）was included in the second lists of national intangible cultural heritage representative items,and it has been widely spread in its birthplace of Dai County,Shanxi.The author takes the two major Yang Generals cultural tourism sites in Dai County at different stages of tourism life cycle:Yanmen Pass Scenic Area and Lutijian Village as an example,takes Yang Generals’ Oral Tradition texts（and related works of art）in relevant stakeholder groupsas the research contents,and takes the empirical research on the circulation in the Yang Generals’ Oral Tradition under the influence of tourism.Focusing on the analysis of the interaction between Yang Generals’ Oral Tradition and its inheritance and transmission subjects（tourism practitioners,community residents,inheritors and tourists.）in different tourism contexts.Finally,through the study of the interactive relationship between the various subjects,it is believed that Yang Generals’ Oral Tradition text has been solidified,and the community memory has been lost.Therefore,some targeted suggestions has been proposed:Improve the ability of tour guides /inheritors and Increasethe willingness of the community people to inherit.