| In recent years,the rapid rise of mobile short video has won the popularity of many network "god music",especially on behalf of the shake tone has become a new pop music phenomenon.The rapid development of short video has brought about many restrictions and influences on the development of "God Song" and brought about many changes.In this paper,60 songs in the jitter platform are selected as the research object,trying to excavate the motivation behind it,as well as the new changes brought about by its development in the short video platform,and look at the phenomenon of "God Song" from the perspective of dialectical thinking.The study found that the categories of "God Song" are rich and varied,mainly divided into seven categories,such as love,relaxation,inspiration,entertainment and other strange,and "God Song" creative groups are mostly ordinary audiences.The study found that the rendering of postmodern ideas,the capture of attention in the vertical screen era and the prevalence of consumer culture,contributed to the "God Song" of the hot and creative.At the same time,under the influence of the inherent properties of short video media,"God Song" has re-established new attributes,which are more symbolic,functional and recreational;Audiences can rely on their own emotions for understanding and expression to create "God Song",thus setting off a carnival feast.Although the development of "God Song" has prospered the cultural market,but it still has a serious subculture deconstruction nature,dissolves the mainstream culture,shows a kind of tension release of individuality,shows a kind of entertainment pursuit and pressure release of contemporary young people.Although people in this group of carnival to harvest happiness,but also gradually lost the ability of rational thinking,very easy to fall into a blind imitation situation. |
