Research On The Present Situation,causes And Countermeasures Of Ethical Risk In Short Video Production

In recent years,the short video industry has developed vigorously,injecting fresh vitality into the development of Internet economy and other aspects.Short video has gradually integrated into the daily life of netizens and become an important channel for people to obtain information and entertainment.However,there are also many problems to be solved in the development process of short video.In this paper,the ethical risks faced in the production of short video are discussed,and 50 typical cases are selected from 10 representative short video platforms for analysis.From the perspective of ethics,this study takes the ethical risk of short video production as the research object,and uses literature analysis method and case analysis method to analyze a number of typical cases to study the ethical risk faced by short video production.First of all,this paper analyzes the ethical risks caused by ethical anomie in the production of short videos,and demonstrates how ethical anomie causes ethical risks.Secondly,on the basis of summarizing the ethical risk of short video production,this paper explores the factors causing the ethical risk from the external and internal aspects.Finally,the production of short video is divided into four elements: producer,production tool,means of production and mode of production,and the strategies to avoid the ethical risk of short video production are put forward based on this dimension.The study found that the main ethical risks faced by the production of short videos are spreading false information,promoting vulgar culture,invading the private sphere and spreading the culture of violence.From this perspective,it is found that the ethical risk of short videos is mainly caused by the following factors.Among them,the external factors include the phenomenon of pan-entertainment aggravating the vulgarity of short video production,the disorder of short video platform management,and the low entry threshold of short video producers;Internal factors include the excessive pursuit of economic interests by producers of short videos under the background of cultural industry,and generally low media literacy.Therefore,this study believes that ethical risks can be effectively avoided from the following four aspects: cultivating the self-management consciousness of producers of short videos,perfecting the management system of production tools of short videos,standardizing the acquisition of production materials of short videos,and establishing the management mechanism of production methods of short videos.In this paper,theoretical research and practical cases are combined to deeply discuss the ethical risk in the production of short video,and the actual situation in the production of short video is included into the research scope,hoping to provide small reference suggestions for the management of short video industry.