In the fast-paced information age,short videos have become the mainstream way of communication.As the largest video website in the world,the YouTube platform gathers a huge learning group and massive learning resources.Many users upload short videos of international Chinese teaching on YouTube,and these videos have gained a lot of attention.Short videos for teaching international Chinese in English on the YouTube platform in the past three years are selected as the research object.Summarize the advantages and disadvantages oand make suggestions for improvement in the development of these videos.The first chapter is an introduction,explaining the research background and significance,concept definition and theoretical basis,research status,research objects and research methods.The second chapter analyzes the advantages of YouTube platform international Chinese teaching short videos as teaching resources,mainly from the three aspects of international Chinese teaching short video types,audience groups and communication power.The YouTube platform has rich types of international Chinese teaching short videos,covering language knowledge,language skills and Chinese culture videos.The audience of these videos is diverse in terms of country,age,occupation,learning motivation,etc.In addition,the advantages of YouTube platform international Chinese teaching short videos in drainage,timeliness and interactivity make their overall dissemination influence wide.The third chapter is the quantitative statistical analysis of YouTube platform international Chinese teaching short video resources.First,an overview of the overall situation of the research object is given from various aspects.Secondly,it is determined that the main research content of international Chinese teaching short video is short video ontology,short video operation and short video comment.The main part of the short video refers to previous literature and combines the visual information of the YouTube platform page to set specific indicators.It mainly investigates the content of three aspects of the short video:course content,teaching design and production technology.Combined with the survey data,it summarizes and analyzes the international Chinese teaching short video.presenting features and deficiencies.The short video operation part mainly focuses on visualizing page information,and analyzes its resource operation and interaction status.In the short video comment section,by crawling the learner’s comments,we learned that the overall emotional attitude of the learners towards the international Chinese teaching short video is positive,and at the same time analyzed the key content of the learners’ learning.The fourth chapter is the case analysis of YouTube platform international Chinese teaching short video.Select different types of international Chinese teaching short videos,analyze the characteristics and shortcomings of these videos according to the index content set above,and compare the advantages and disadvantages of different types of short videos horizontally,and analyze their commonalities and differences.At the same time,according to these cases,analyze the inspiration for the construction of international Chinese teaching video resources.The fifth chapter is the improvement suggestion of YouTube platform international Chinese teaching short videos.Combined with video data statistical results and case analysis,suggestions for improvement of teaching short videos are put forward.First,in terms of content production for short videos,it is necessary to enrich the types of video courses,pay attention to course teaching design,and improve media audio-visual presentation.Second,in terms of operation and promotion of short videos,multiple communication entities should be formed,page resource design should be improved,and the overall operation of videos should be improved.Third,in terms of the future development of short videos,it is possible to locate the direction of video development,rely on artificial intelligence technology,and help the spread of language and culture. |