| Commercial signs are generally regarded as static,uniform and normative.However,with the continuous innovation and development of media terminals,the way users obtain information has been changed by the new media communication forms,and at the same time,the production mode of producers has also been changed.Multi-dimensional,non-static design has been integrated into our life and brand image design.Therefore,elements in Visual Identity System（VIS）are no longer immutable.With the acceleration of market competition,enterprises attach more importance to brand visual identity than ever before.LOGO,as a key element of brand visual identification,represents tangible and intangible assets.Therefore,LOGO has strong communication and plays a key role in establishing audience satisfaction.Nowadays,digital technology has been relatively mature,and powerful graphic editing tools have added another dimension to our logo design--TIMELINE.New media has also brought more possibilities to the design industry,and commercial logo design is obviously no exception.The dynamics generated by the change of shape,position and color of the commercial logo are all flexible elements that also have an impact on the viewer.Firstly,this paper explains why the trend of logo is dynamic by analyzing the development of media terminal.Secondly,the advantages of using multi-dimensional dynamic commercial signs are analyzed by comparing the cases of multi-dimensional dynamic commercial signs with traditional ones.Finally,the paper explores the extensibility and new display forms of multidimensional dynamic signs,and what positive impact the new forms will have on the audience and society. |
PDF Full Text Request