Polymorphous Logo Design Research Based On The Background Of New Media Environment

Ever since the Internet large-scale,low-cost access to people's daily life,the new media are emerging to break the geographical concept of time and space and the orig--inal human society,a large number of information integration in the network.As art and design community as one of the components of this intervention,but also to up--date knowledge and transforming the world of fashion,art and culture to create the Information Age.Logo design to convey visual information plays in important role in the system,multi-form logo design is one way in which the new design,the paper will understand the new media and social information spread starting from data visua--lization,information architecture,audience interaction experience and so the angle around recognition System logo design aesthetic range of topics,discussions in the field of new media,multi-shape logo design features and design methods.