| With the advent of the digital information era,modern visual media based on the Internet has been developing rapidly,which has changed people's aesthetic needs.Dynamic logo,generating under the influence of new visual media,is different from traditional static sign in communicative media,communication characteristics and performance.With modern visual media as a carrier,dynamic sign shows its vitality and opens up a motion feature of logo,making a more diversified and integrated form of expression.It also stimulates people's visual sense by presenting message in more direct and fast way.This paper generally discussed the developing trend and design method of dynamic signs.Based on the perspective of modern visual media,we have summarized its characteristic.Meanwhile we reviewed the history of logo and analyzed the relationship between dynamic logo and visual media.Classical cases about dynamic logo were investigated,from which we have concluded the feature of dynamic logo,the factor that influenced its development and the different expression patterns.We explored the principle and method of dynamic logo design and have applied it to practice.,which demonstrated the feasibility of our study.Finally,we presented our outlook on the developing tendency of dynamic logo. |
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