Dynamic Logo Design In The Digital Media Age

In the era of digital media,traditional static information communication cannot meet the needs of the development of the times.As an important link of information dissemination between the public and enterprises,the logo must follow the changing pace of the times and change from static performance to dynamic development.Generalized logo design is mostly static plane in visual form,and its form is relatively single.It is mainly used in the field of paper media.With the high-tech development of mobile phones,computers,tablets,and other multi-screen display terminals,a good growth environment has been cultivated for the birth of dynamic logos.At the same time,it also provides a variety of possibilities for the realization of dynamic logos.As a more advanced visual language,the definition of dynamic logos is relatively vague,and there is still room for theoretical exploration of design criteria and performance types.Therefore,this paper hopes to further strengthen the theoretical and practical exploration of dynamic logos through some classical case studies.In this paper,the causes,design principles and types of dynamic logos are taken as the starting point.Firstly,it summarizes and sorts out the factors of the emergence and development of a dynamic logo,mainly from the development of technology,information dissemination,and aesthetic needs;secondly,it analyses the design principles of dynamic logo recognition,synaesthesia,applicability,and systematicness,and standardizes the design category of dynamic logo;finally,it explains the main types of dynamic logo expression at present,through brand type and extension type.This paper analyses and sorts out the expression types of the dynamic logo from three aspects of interaction,and discovers the direction and content expression of dynamic logo design.On the basis of exploring the theory of dynamic logo,focusing on the practice of dynamic logo design of Yisou Science and Technology,the first is the design of visual recognition system of enterprises,which establishes the static logo design forms of graphics and Chinese and English,and then carries out dynamic logo design.The main contents involved are divided into two categories: brand-based and extended-based dynamic logo design,in which brand-based dynamic logo is composed of the logo and Englishbased dynamic logo design.The dynamic design of logo,auxiliary graphics and logo combination is composed of four parts.The extended dynamic logo design consists of six thematic daily dynamic designs,and the application display design of different display devices is carried out.