Animation Video Blog IP Value Research In We Media Era

With the continuous development of network technology and the gradual evolution of information transmission channels,the society has entered an era of "we media" with multiple meanings.a brand new animation content carrier appears.Based on the content of animation,the IP of animation video number takes the video number as the communication carrier,takes the vast audience of animation as the user,and takes the long video and short video as the content form.In the era of "we media",it develops rapidly and has a tendency to overturn the operation mode of traditional animation industry chain.This paper takes IP of animation video as the research object,and expounds the differences and value sources of IP of animation video,a novel means of animation content communication,based on the analysis of the research status of IP value at home and abroad and the network environment in the we-media era.The value of animation video IP is studied and demonstrated from the perspectives of content producer,animation industry chain and audience.The main content of this paper is divided into four chapters.The first chapter states the concept,clarifies the research subject,distinguishes it from other similar carriers,and then demonstrates and analyzes the value of this carrier by literature analysis.The second chapter,based on the analysis of the first chapter,uses the case analysis method to deeply study the value of animation video IP from the perspectives of society,economy,communication and influence,citing various cases at home and abroad.The third chapter,guided by time,studies how this new carrier has changed the operation mode and value of animation industry chain in the past 30 years from the macro perspective of animation industry chain.The fourth chapter combines professional practice and takes the author as a case to study the propagation value of animation video blog.Anime video IP obtained rapid development with the help of the Internet environment,but as a result of a fixed number of year very short,very rapid development,various forms to spread academic areas of its research is very lack,niche almost no relevant references and papers,this paper hope can effectively make up for the present academic circles about the value of the animation video,IP research materials,And provide some reference for the value study of animation video blog.