The Straits Of The Chinese Detached Animation Industry Chain And Countermeasures

This article is on the Industry chain of Chinese Animation. Due to the long-term planned economy, when we mention the absent parts of industry chain, we used to consider to solve this by setting up a new department or a tree structure for top to bottom. As consequence, the limit of one department will not drive all the departments which come follow it or because of the lack of patent protection, the products with patent will not get a satisfied result and finally go down. It is known to all that there won't be a mature unless there is a perfect industry chain . So, how to build a perfect industry chain ? The software development, special film effect, virtual environment, Ad innovation, digital TV, network cell game , innovation restaurant, children's wear, toy design are blooming,but we suffer many failures in setting up the industry chain of animation while We learn from the foreign industry chain of animation, however there is no such"favourable conditions", so the outcome is not as well as expected.Whether the structure of our animation industry is line or net, the chain is culture or benefit oriented , to set up the animation industry or the benefit community , to train talents on animation or attract specialists to the animation industry, single type media or interactive type media are the main topic of this article, This is all I have in this article to study the problem of.With the growing economic power of the nation, the influence of animation consumption on the generation born after 80's,90's and the rapidly development of animation culture is on the way , The set up of the Industry chain of animation is stared on the face. Television in particular the media system, the tertiary industry output value of the ratio of GDP is not high under the conditions, how to set up a interactive type and a net structure industry of animation , how to promote some industries derived from the animation industry and how to form a health ecosystem of animation industry, derived industries and the marketing will be become a focal point for this study.