Research On Animation Publishing Industry Chain In China Under The Perspective Of Entire Media

In recent years,with the development of network economy and the global information technology developing,the media in the aspect of content and channels have appeared a lot of change,a variety of forms of media constantly reflected the trend of fusion with each other."Entire media" gradually into the public view,and cause the attention of academic circles.All the advent of the era of media,the publishing industry provides a new perspective for our research and thinking.Animation Publishing in our country,has a long history.Since the reform and opening to the outside world,due to the influence of foreign cartoon culture,our country began to transition to a cartoon published comic strip" its content from paper comic widen to the original innovation cartoon,animation,online games,derivatives,such as composition of the published on all links in the animation industry chain.Due to the influence of many factors,however,at present our country animation publishing market,is still dominated by countries such as Japan,South Korea and Europe and the United States cartoon,domestic original animation publishing market share is too low.In the digital animation manufacture technology and Internet application level under the condition of continuous improvement,media has become increasingly rich.In all the media age,the carrier of anime is no longer confined to the traditional books,magazines,newspapers,television,and the development to the network animation,animation film,online games,and even all kinds of creative derivatives.All the media presented from the perspective of anime new publication forms caused wide public concern.This thesis through to the investigation and analysis of the current animation publishing industry in China,the research discusses the media vision,the animation of the new situation of publishing field in our country,including network of cartoon,animation,film and new animation derivatives development present situation,at the same time,in this paper,and case analysis method was used to study the blue cat cartoon media company,hundreds of thousands of cold jokes animation publishing industry chain of innovative exploration at present.Came from this,our comics publishing industry chain there are lack of initiative,animation product competitiveness is not strong,lack of animation leading enterprises,did not form the industry together,faults,existing upstream and downstream industry chain structure fracture,the copyright protection is not working Return on investment is less,the animation publishing industry chain are main reasons why these problems needs to improve work quality,insufficient development derivatives,poor marketing model is not mature,the industrial environment,and so on.However,in the moment,"Entire media" has brought many new development opportunities for Chinese animation publishing."Entire media" is advantageous to the comic book going digital products;"Entire media,for animation to big theater version;’Entire media" rapid shaping spread of cartoon brand;"Entire media" to intensify copyright deduction,and so on.In this case,to perfect our comics.publishing industry chain with the new direction and new ideas.In "Entire media" era background,to perfect our comics publishing industry chain,in America,Japan and Animation Publishing industry chain mode at the same time,should be based on its national conditions,adhere to the two basic concepts,namely the Animation Publishing industry chain upgrade is a dynamic process,and make full use of the cartoon published related industry advantage.Research and analysis the problem of upgrading of animation industry chain,to focus on analysis of several problems,including the operation of the marketing,industrial policy,industrial environment,etc.In detail,the problems including personnel training problems,brands and products,sustainable development,processing and the original problems,etc.this also is the industrial chain upgrade work must be completed.In order to realize optimization and upgrading of the industrial chain of animation published in China will give full play to the media for Animation Publishing industry leadership;Improve the quality of the domestic animation,sets up the domestic animation brand;Perfect the industrial policy,to promote industry self-discipline;Establish scientific return on investment mechanism,strengthen international cooperation,etc.